Senior Associate, Brand Sponsorships & Experiential Marketing

Senior Associate, Brand Sponsorships & Experiential Marketing 

Senior Associate, Brand Sponsorships & Experiential Marketing 

Capital One is seeking talented sponsorships and experiential marketing professionals to join the Brand team. In this role, you will be responsible for assisting in the experiential marketing strategy and execution of sponsorships to deliver a meaningful consumer experience, as well as B2B client hospitality. This role will help define how we meet business objectives through experiential based marketing, while also being part of a larger, integrated sponsorship strategy. You should have knowledge and experience in executing events and sponsorships – sports and entertainment (e.g., music, dining, etc.) based sponsorships are preferred. The Senior Associate, Brand Sponsorship and Experiential Marketing, will be responsible for coordinating and managing sponsorship property partners, while working with internal clients and interdepartmental teams to plan & execute sponsorship activations and VIP hospitality experiences. The Senior Associate will interface with internal and external partners, collaborate in a team setting, strategize/plan sponsorship activations and assist in managing external agencies. 

The ideal candidate will be highly motivated and driven, with a strong growth mindset, and is interested in learning more about our Brand and our sponsorship programs. You’re a tech forward thinker and embrace new technology. A quick thinker, your flexibility and adaptability are key to constantly changing demands and priorities. Strong communication skills are critical including the ability to confidently interact with customers, associates and executives. You are a team player with a customer first mindset and strong attention to detail. 

The Brand team is responsible for positioning and differentiating the Capital One brand and empowering teams across the enterprise to deliver a cohesive and powerful brand experience – to our associates, customers, prospects and the community at large. 

What you’ll do: 

• Assist in the development of strategy and objectives for the activation of sponsorship properties 

• Support the planning, development, and implementation of onsite experiences and VIP hospitality programs for tentpole sponsorships, select sponsorship and experiential marketing efforts 

• Support the Brand Sponsorships manager with cross-functional teams to develop and execute sponsorship activations and VIP hospitality programs 

• Manage day-to-day deliverables with sponsorship properties, agency partners, and internal cross functional teams including communication of key deadlines 

• Where necessary, assist with onsite activations and VIP hospitality programs at major events with responsibilities including vendor/agency management, coordination with property partners, and communicating updates to the internal team 

• Aid in the creation of KPIs and communicating metrics and opportunities through written reports, presentations, and stakeholder status meetings 

• Communicate key action items and status reports to internal and external stakeholders

• Coordinate information sharing amongst internal team and external partners related to event activations 

Who you are:

You want to be an EVIDENCE-BASED MARKETER. 

• Your curiosity is endless. There’s always something else to learn!

• You’re flexible and not afraid of change—in fact you welcome the challenge

• You share your point of view, but seek out what might be missing and listen

• You have big ideas and know the best ones are driven by proof, persistence and patience

• You’re a storyteller! You simplify the complex and compel your audience to act

• You know how to enjoy yourself. While fun isn’t mandatory, it certainly seems to follow you

• You care—about the work, your team and the customers you serve

This position requires periodic travel (15%) 

Basic Qualifications 

• Bachelor’s Degree or military experience 

• At least 3 years