Global Paid Search Lead

Company Description

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR0000130577] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One."​

Job Description

Why Work with Us?

Performics strategizes and provides digital activation services for global advertisers in over 57+ markets around the world with the aim to deliver the optimal outcome. Our Performance Centre of Excellence drives performance solutions across several channels including search, search, search, commerce and affiliates. We have 30 different nationalities in our teams and work with teams from Google, Meta, Trade Desk and Amazon to create solutions that helps deliver business results to our clients.

The Role:

 The search lead will head our search capability across paid, organic, generative, voice and beyond. The lead will need to deliver and support on our global goals including solutions, commercials, product, talent, operational excellence, community and thought leadership.

 The search lead will work with multiple markets, regional search leads and internal units within Publicis Media to define, enhance, and commercialize our Search solutions and offerings and will develop our cross-channel strategy in close partnership with the other capability leaders on Search, Search, Commerce and Affiliates.

 The ideal candidate will have 10+ years of experience in search, with a deep understanding of the various technology platforms and the evolving search landscape, and a proven ability to identify and leverage search opportunities to maximize revenue and performance.

Key Accountability:

• Lead and shape our Global Search capability in a developing industry. By understanding the industry landscape and developments, and our evolving client needs, you will define leading search solutions enabled by technology and enriched by talent to help our clients and our business grow.

Commercialization and Revenue Growth:

• Identify and commercialize new global search offerings. Increase revenue by improving existing offerings, exploring untapped opportunities, and applying data-driven insights.

Market and Internal Collaboration:

• Work with multiple markets to understand their unique challenges and opportunities. Use these insights to customize our search solutions and ensure their successful implementation.
• Work with the partnerships team to ensure we have the right priorities that serves Performics and the wider organization

Solutions:

• Partner with our leads to shape our capabilities into client-centric global solutions by integrating and packaging our search capability.
• Shape our E2E point search POV from the intersection of search and AI to retail search, organic, paid and voice
• Represent our search capability in key global pitches and across key global clients.
• Help scale our search media products internationally.

Product: Inform our integrated product team with the required tools and products to deliver best-in-class search services. Take a role in the assessment and consultancy on suitable search platforms & partnerships that can enhance our product offering.

Operational excellence: Defines what good is by partnering with our operations leads on the representation of search in campaign processes to deliver quality assurance and playbooks.

Talent: Leads the translation of the search capability to our wider Performance Talent Framework including required capabilities, training and certification of search roles by level. Supports our talent recruitment and retention of search talent.

Community & thought leadership: You are our Global Search expert who will represent our search capability and facilitate information and resource sharing (case studies, interesting articles) in our teams and in the Global Performance Media Community.

Key OKRs

• Global scale/adoption of our selected search solutions
• Achieve the commercial targets in collaboration with regional performance leads.
• Improve conversion in new business pitches and ensure great feedback on our search media story.
• Improve our search media story on key accounts while working with the client leads.
• This is a hybrid role, requiring three days in