Sr. Director, Launch Excellence Lead
PfizerAbout the role
Why Patients Need You
Everything we do, every day, is driven by an unwavering commitment to the patients, healthcare providers, and customers who depend on us. In Global Commercial Strategy (GCS), we translate science of R&D into value for patients and Pfizer — from early development through launch, growth, and LOE lifecycle. GCS serves as the strategic engine and commercial voice across the asset lifecycle — shaping asset positioning and evidence generation, leading global launches, and driving sustained access and brand performance through market and payer insights, broad access, & commercial rigor. We take pride in shaping how innovative medicines reach the people who need them most, and ensuring they are accessible, understood, and valued across every market. Our success is anchored in the following Pfizer Blueprint values: Science, Technology, Transformation and Colleagues. Whether you are defining strategy, managing brands at different lifecycle, or building the capabilities that power our commercial engine, your work directly shapes patient outcomes and the long-term success of Pfizer's portfolio.
ROLE SUMMARY:
The Launch Excellence Lead reports to the VP, GCS, I&I/Rare. This is a critical leadership role within the GCS organization, responsible for driving Launch Excellence across Pfizer’s enterprise portfolio of pipeline assets.
Launches are central to Pfizer’s growth strategy, spanning a diverse pipeline across Oncology, Specialty Care, and Primary Care with significant commercial potential. Launch Excellence sits at the nexus of global strategy, U.S. commercialization, and international execution, ensuring that launches are strategically robust, operationally ready, and positioned to deliver strong early uptake and sustained long-term value.
The Launch Excellence Lead operates as a senior strategic partner to launch teams and leaders, embedding with cross-functional teams to co-create launch strategies, elevate executional rigor, and enable seamless end-to-end launch readiness. The role also drives enterprise-wide capability building, standardization, and innovation in launch planning.
The role leads a high-performing, globally distributed team of 4 Senior Directors, 2 Directors, 1 Senior Manager and 1 Executive Administrative support. Total of 8 direct reports, with additional matrix leadership across cross-functional launch teams and market stakeholders.
RESPONSIBILITIES:
Position Scope:
· Leadership of the Launch Excellence function supporting a broad portfolio of priority pipeline assets globally
· Accountability for co-shaping end-to-end launch strategy, operational readiness, and execution excellence
· Global remit spanning Early Commercial, Global Marketing, U.S. Commercial teams, International / regional markets
· High exposure to senior leadership across Commercial, Medical, GAV, Regulatory, and Supply
Organizational Structure:
The role leads a high-performing, globally distributed team of 4 Senior Directors, 2 Directors, 1 Senior Manager and 1 Executive Administrative support. Total of 8 direct reports, with additional matrix leadership across cross-functional launch teams and market stakeholders.
1. Strategic Launch Leadership & Partnership
· Serve as the primary strategic advisor to Global and US launch teams across the product lifecycle
· Co-create and elevate foundational launch deliverables: Brand Strategy & OGSM, Brand Positioning Statement, Market Development Plans, Integrated Launch Strategy (ILS), KPI frameworks and Scenario plans.
· Engage early in the lifecycle (pre-DP3) to shape strategy, pressure-test assumptions, and influence key decisions
· Lead scenario planning and competitive simulations to enhance strategic agility and preparedness
2. End-to-End Launch Operational Readiness
· Drive development of integrated cross-functional launch plans across Commercial, Medical, Regulatory, Market Access, Supply, Digital and further relevant functions.
· Lead deployment and scaling of Launch Operations Studio capabilities to translate strategy into execution
· Establish and maintain Global, US, and International launch blueprints to standardize execution
· Ensure adoption of the Digital Launch Planning Platform (DLPP) as the single source of truth for launch planning, execution tracking, and reporting
·Support launch readiness reviews and governance processes (e.g., L-24, L-12 milestones)
3. Capability Building & Enterprise Impact
· Design and scale launch excellence capabilities, frameworks, and tools across the organization
· Drive continuous improvement in:
- Resource allocation and investment benchmarks
- Launch readiness m
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