Associate Manager, Special Events

Associate Manager, Special Events

Business context

Diageo is a world class leader in beverage alcohol with an outstanding collection of brands across spirits and beer. Diageo has over 200 outstanding brands – old and new, large and small, global and local, with brands sold in 180 countries at almost every price point and in every category to meet consumer demand! With revenues of over £11.8 billion, it is a constituent of the FTSE 100. Diageo is the leading spirit player in every region of the world, boasting a broad portfolio of both international and local brands.

Diageo’s strong regional profile facilitates its exposure to the greatest consumer opportunities in the sector. Operating as 21 geographically based markets around the world and having a presence in over 180 countries, the nimble and responsive business model allows Diageo to capture consumer trends early and remain agile in delivering sustainable performance. Our commitment to sustained value creation ensures the continued focus on building a world-class sales organization, investment in local production, and building the capability of local talent. Diageo employs over 28,000 people across its truly global business. The company applies country-specific strategies to meet local consumer and customer needs.

Diageo has built a strong platform for growth – through investment in its own brands and by acquisition to broaden the geographical footprint and category depth and range. Diego’s portfolio is well-diversified across price-tiers, enabling it to participate where consumer opportunity is greatest, and to capture shifts in consumer preference.

Our performance ambition is to be one of the best performing, most trusted and respected consumer products companies in the world. We are proud of the brands we make and the enjoyment they give to millions. We are passionate about alcohol playing a positive role in society as a part of a balanced lifestyle. It is central to our purpose to celebrate life, every day, everywhere!

Leadership Accountabilities:

• Execution of all Casamigos brand activations.

• Management of Influencer partnerships across the brand at all experiential activations..

• Develop and lead all experiential execution of the brand. Key tent poll events and local market activations.

• Accountable for quality of cocktails served and trialled at events

• Accountable for all visibility tools executed at events.

• Partner Closely with PR and social practice to deliver, organic coverage of all execution. Delivering Integrated Communications strategies that are aligned with brand strategy, drive reach and build relevance.

• Manage agency partners to ensure they are familiar with and follow Diageo guidelines for building brands and for responsible marketing.

• Work with Procurement to ensure all partnership contracts are compliant and well structured.

• Work with commercial teams (Customer Planning and Activation, Commercial Heads, National Accounts) to leverage opportunities commercially and locally

• Maintain a strong internal control and compliance environment consistent with the Diageo Marketing Code, Digital and Social Media Guidelines, and Diageo compliance policies.

Complexity of the Role:

• Requires experience in the earned advocacy field, including integrated communications strategies, influencer management, contextual brand integration, project management.

• A proven ability to implement programs consecutively with consistent success.

• Strong influencing and negotiation capabilit