AI & SEO Content Optimization Intern

AI & SEO Content Optimization Intern

Description -

Location: Houston

SPONSORSHIP: This opportunity is intended for conversion to a full-time role that will not offer work authorization sponsorship in the future (full-time conversion pending performance evaluation post internship and available headcount). Interested candidates must be currently eligible to work in the US AND must not require work authorization sponsorship in the future. HP, Inc. will not provide any assistance or sign documentation in support of immigration sponsorship including Curricular Practical Training (CPT) or Optional Practical Training (OPT).

Candidates who identify with a group that is historically underrepresented in the technology sector including by not limited to, African American, Latino, Native American, individuals with disabilities and Veterans are encouraged to apply.

About Us

Innovation is in HP’s DNA. From our origins in a Palo Alto garage in 1939, to our current position as one of the world’s leading technology companies, HP has grown to become a leader in technology and corporate culture, inspiring innovators, and entrepreneurs around the globe. 

HP brings together a portfolio that spans printing, personal computing, software, and services to serve more than 1 billion customers in over 170 countries. We are committed to fostering a diverse and inclusive workplace that attracts exceptional talent and to supporting our employees to succeed at all levels. We dream in over 35 languages and share one mission: to engineer experiences that amaze. 

The Program:

Our future success depends on the innovation and fresh ideas students bring to HP, inc. We are hiring students with a diverse set of skills and experiences to join us, across the different organizations that make us HP, inc. Our intern program is intended to enhance your overall learning experience, give you an opportunity to make an impact, have some fun, and meet great people along the way. 

Join us for a 12-week paid summer internship designed to let you apply your classroom learnings to real world challenges.  Our internships have a thoughtful balance of networking, executive speakers, community involvement, big meaty projects (no paper filing here!) and fun!

The Team:

Commercial Organization
 

Responsibilities:

• Collaborate with a dynamic team to develop and implement AI-driven strategies that optimize content creation for SEO, with a focus on improving search relevance in commercial engines like Google and ecommerce internal search platforms.
• Assist in the integration of Generative AI (GenAI) to automate and enhance content creation processes to match the relevancy of customer searches and trending topics.
• Assist in implementing and fine-tuning advanced NLP models for content optimization.
• Conduct extensive keyword research and analyze search intent patterns to help optimize category/product content strategies for organic search and onsite search.
• Work on the development of new AI tools to better understand and predict SEO content performance in commercial search engines like Google across countries and regions.
• Participate in developing key evaluation metrics for GenAI content performance.
• Help monitor and analyze the performance of AI-generated content and make adjustments to improve search visibility and click engagement rate.
• Support in the creation of custom reports and extract meaningful insights to help refine AI content strategies based on data-driven results.

Education and Experience Required (Objective Minimum Qualifications):

• Currently enrolled in a four-year college and returning to school following the internship.

• Proficiency in data analysis and analytics tools (e.g., Excel, Adobe or Google Analytics).
• Working knowledge of SEO concepts and modern search engine ranking algorithms.
• Strong interest in GenAI, digital content production, and demand generation marketing.
• Demonstrated interest in AI through recent courses, school projects, or self-learning.
• Ability to work effectively in a fast-paced, team-oriented environment.
• Exhibits clear and concise written and verbal communication.

Preferred Majors:

• Data Science
• Computer Science
• Information Technology
• Software Engineering
• Robotics Engineering
• Marketing Automation
• Artificial Intelligence / Machine Learning

Preferred Knowledge and Skills (Preferred Qualifications):

• Familiarity with AI and machine learning tools, especially for content generation or data analysis.
• Experience with transformer-based language models or relevant ML frameworks, e.g., PyTorch, TensorFlow.
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