Associate Manager, Brand Strategy

Who is Taco Bell?

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world: Yum! Brands. 

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.   

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re at it. We fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below. 

About the Job:

The Associate Manager, Brand Strategy is responsible for supporting the team tasked with executing Taco Bell’s value strategy. As part of the value category team, you will lead the development and execution of multi-channel product marketing campaigns aimed at driving sales and unlocking brand love. The Associate Manager, Brand Strategy will report to the Manager, Brand Strategy, and work closely with a cross-functional group of partners toward shared value business outcomes.

The Day-to-Day:

• Owns brand marketing campaigns/commercials for Taco Bell’s value-focused communications in partnership with cross-functional and agency teams
• Partner with cross-functional teams, including Public Relations, Digital, Social, Media to develop robust, multi-channel activations that effectively engage target consumers
• Progress key workstreams around creative development from in-store merchandising to paid media
• Build relationships and collaborate with cross-functional peers to capture inputs from multiple points of view
• Interpret and use consumer insights to inform decision-making
• Help prepare presentations for partners at all levels that effectively explain business challenges, proposed solutions and roadmaps to launch
• Partner with Loyalty brand manager to identify areas of overlap and opportunity at the intersection of digital value & loyalty
• Manages a quarterly value audit, keeping their pulse on the category and sharing relevant strategies and campaigns with the wider team.
• Supports the development of creative briefs and routes designated promotional creative to ensure end to end delivery, brand consistency and execution.

Is This You?

• 4+ years of experience in brand management or related roles
• BA required; business degree preferred.
• 1-2 years’ experience with project management, cross-functional coordination/organization
• 1+ years’ experience with creative or communication brief writing
• Microsoft Office, Strong PowerPoint skills a must
• Strong internal motivation, intellectual curiosity, logical yet flexible thinking, and desire to have a large impact on our organization.  
• Strong organizational skills, with the ability to work independently and multi-task in a complex, fast-paced, and deadline-driven environment. 
• Resourceful nature, with strong problem-solving and interpersonal communication skills 

Work-Hard, Play-Hard:

• Hybrid work schedule and year-round flex day Friday
• Onsite childcare through Bright Horizons 
• Onsite dining center and game room (yes, there is a Taco Bell inside the building) 
• Onsite dry cleaning, laundry services, carwash, 
• Onsite gym with fitness classes and personal trainer sessions 
• Up to 4 weeks of vacation per year plus holidays and time off for volunteering 
• Tuition reimbursement and education benefits 
• Generous parental leave for all new parents and adoption assistance program 
• 401(k) with a 6% matching contribution from Yum! Brands with immediate vesting 
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care
• Discounts, free food, swag and… honestly, too many good benefits to name 

Salary Range: ­­$103,500-$115,000 annually + bonus eligibility + benefits

The above represents the