Sr. Manager, Content Marketing

VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE, BAND AND YEARBOOK

For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team, performing arts and yearbook. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, competitions, and yearbook, Varsity Spirit impacts more than a million athletes each year.

OUR COMMITMENT TO SAFETY

At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.

WORK TYPE: Full-time Hybrid onsite 4 days per week

LOCATION: Memphis, TN

Travel: Out-of-the-area and overnight travel is required for specific events

HOW YOU WILL MAKE AN IMPACT

Varsity Spirit is looking for a Content Marketing Manager to lead Varsity Spirit’s growing media & content initiatives, including but not limited to new media/entertainment opportunities, website and streaming platforms, social media and mobile apps. This person will have a deep background in the cheer and/or dance space, be a strategic thinker poised to leverage our various external channels to position Varsity Spirit positively in coordination with broader marketing efforts, as well as experience showcasing the organizations’ innovations and advancements through proactive storytelling in owned and earned channels.

WHAT YOU WILL DO

• Lead Varsity Spirit’s content and social media strategy, execution, monitoring and response
• (FB, Instagram, Twitter, LinkedIn, TikTok, YouTube, varsity.com, Varsity TV)
• Design & direct the Influencer Program Strategy, budget and execution – includes influencer events, capsule collections, collaboration with retail team, content calendar and on-site meet-and greets
• Direct, develop and execute comprehensive multi-channel marketing strategies in collaboration with rest of Marketing team
• Develop and lead the comprehensive marketing strategy for PCL, driving ticket sales, merchandise revenue, and content performance across all channels.
• Provide strategic oversight of apparel marketing, content, and social media initiatives; partner directly with the apparel team to grow brand presence, expand audience reach, and increase engagement for both VSF and VASF accounts.
• Oversee the development and execution of all content supporting paid media campaigns across the divisions, ensuring alignment with brand standards, revenue goals, and performance metrics.
• Ensure campaigns are in line with Varsity Spirit mission, vision and company initiatives
• Partner with School & All Star Marketing Leads on content development for various channels (website, social media, Varsity TV, etc.)
• Partner with the department’s creative and digital teams to ensure all multimedia and graphics align with the brand voice and messaging.
• Oversee editorial calendars and content workflows to ensure timely execution of content.
• Expand Varsity Spirit’s presence across both traditional and emerging media channels
• Advise content strategy for Varsity TV in partnership with FloSports
• Manage entertainment media strategy, e.g. work with media with access license agreements, product placement, choreography
• Represent VS in branding work -- Refine the core message and narrative of Varsity Spirit: Drive positive stories, create consistency in communications, develop strategies that guide important and quick decisions
• Amplify positive news and stories by creating releases surrounding Varsity Spirit’s camps, competitions, apparel and special events
• Champion Varsity Spirit Cares, Varsity Spirit’s community and social engagement campaign
• Represent Varsity Spirit as the on-site media contact for events
• Execute customer communications strategies via email and messaging on social media
• Work closely with communications team to align e