VP, Global Business Development (Performance Marketing)

Company Description

Publicis Groupe, known for its award-winning creativity, best-in-class technology, digital and consulting expertise, is the world’s third largest communications group. With 80,000+ colleagues in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis.Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 with the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity, and technology. The Groupe has continued this journey with the 2019 acquisition of Epsilon to further scale the data-led offering and provide true momentum to our client’s own transformation.

This model, with a country-led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organization.

Job Description

The Performance BU strategizes and provides digital activation services for global advertisers in over 57+ markets around the world with the aim to deliver the optimal outcome. Our Performance Centre of Excellence drives performance solutions across several channels including social, search, programmatic, commerce and affiliates. We have 30 different nationalities in our teams and work closely with teams from Google, Meta, TradeDesk and Amazon to deliver innovative solutions that helps deliver business results to our clients. 

The Role: 

The purpose of this role is to lead the growth efforts for our rapidly growing performance media product portfolio. This individual will be responsible for leading and overseeing the efforts to acquire new clients and grow revenue which includes identifying growth opportunities, building and maintaining relationships with potential clients, and pitching our services. 

  
The VP of Growth works closely with cross-functional teams such as product marketing, product development, Groupe practice and agency leads as well as Groupe new business to develop and implement strategies to drive new business growth, deliver RFP responses as well as track and report on key metrics to measure the success of these efforts.  

The goal of the VP of Growth is to build and deliver global pitches that demonstrate our expertise and differentiate us from our competitors, in order to win new business and drive revenue growth for the company.  

Key Accountability: 

• Driving revenue growth and pitch conversion: The ultimate goal of the growth team and its leader is driving the revenue growth through the driving organic growth, acquiring new business and delivering high-quality performance stories to the clients. 

• Managing pitch activities: Responsible for seamlessly direct and owning the RFI/RFP pitch process from receipt of request through final submission/ presentations. 

• Growth Team Management: Responsible for leading and managing a team of technical performance strategists, and ensuring that they are equipped with the resources and support they need to be successful. 

• Collaborating with cross-functional teams: Working closely with cross-functional teams such as product marketing, Groupe practice, Groupe new business and agency leads to develop and implement strategies to drive business growth, deliver cross-capability RFP responses as well as track and report on key metrics to measure the success of these efforts. 

• Aligning Global offering to local scenarios: Working with product and strategy leads to build a clear understanding about how our different performance media offerings can be applied in local markets and what are the alternatives when applicable and reflect that in pitch stories.  

• Developing strong internal and prospect relationships: Collaborating with cross functional teams, partners and sister agencies; assisting in sales and logistical support in addition to prospecting and proactive outreach. 

• Overseeing growth operations: Including pipeline management, key metric tracking, commercial repository, templatization, resource centralization and democratization. 

Key OKRs 

• Accountable for achieving annual growth revenue objectives 

• Accountable for increasing the number of new clients both functional and cross-functional 

• Accountable for timely delivery and accuracy of RFI/RFP responses 

• Improving the performance of growth team by monitoring key metrics such as the number of successful pitches, the conversion rate of leads to clients, and the satisfaction of team members with their role and responsibilities. 

Qualifications

• At least 10 years of experience working within or around the performance media ecosystem with a pr