Director, Brand Marketing Specialty Products

Description

About Us:

Founded in 2017 and based in Chicago, Meitheal is focused on the development and commercialization of generic injectable medications and, as of 2022, has expanded its focus to include fertility, biologic, and branded products. Meitheal currently markets over 60 U.S. Food and Drug Administration (FDA)-approved products across numerous therapeutic areas including anti-infectives, oncolytics, intensive care, and fertility. As of January 2025, Meitheal, directly or through its partners, has 19 products in the research and development phase, 22 additional products planned for launch in 2025, and 24 products under review by the FDA. Meitheal’s mission is to provide easy access to fairly-priced products through robust manufacturing, consistent supply, and rapid response to our customers’ needs. Ranked #2 in 2024 on Crain’s Fast 50 in Chicago, and in the top 100 of Crain’s Best Places to Work in Chicago from 2022 to 2024, Meitheal emulates the traditional Irish guiding principle we are named for — working together toward a common goal, for the greater good.

Position Summary:

The Director of Brand Marketing, Specialty products (Xenleta and pipeline pharmacy benefit products) plays an instrumental role in providing leadership to ensure the Branded portfolio is properly positioned and developed to drive both short and long-term financial success. This role leads the marketing strategy including the design and implementation of the marketing/commercial plan to achieve product sales. Specific tactics for these Brands will focus on portfolio positioning, oversight of new product launches, lifecycle management, participation in annual budget/forecasting process and providing product support to various other internal functions.

The estimated salary range for this position is $190,000 - $230,000. 

The actual base salary offered will depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

Why Work with Us?

• Hybrid Work Schedule (preferred): Enjoy the flexibility to work remotely three days a week.
• Casual Dress Code: Embrace a relaxed and comfortable dress code that allows you to express your personal style.
• Collaborative Culture: Join a team that values open communication, teamwork, and the exchange of ideas.
• Professional Growth: We offer ample opportunities for professional development and career advancement.

Requirements

Essential Duties and Responsibilities include the following. Other duties may be assigned.

• Lead the development of the sales and marketing plans for Xenleta, and oversee Eversana’s execution of the same
• Oversee the development of initial sales training materials, along with periodic updates of the same, with external vendors to ensure appropriateness of brand positioning
• Align brand positions with the Brand manager of CONTEPO (IV antibiotic) as Xenleta will have both IV and oral administration
• Co-develop and manage print/digital promotional materials with vendor, for internal and external stakeholders, resulting in impactful and cost-effective campaigns
• Facilitate Brand reviews through Meitheal’s Med Reg Legal review process
• Build and manage the annual marketing budget for Xenleta and pipeline products such as Meitheal’s insulin franchise.
• Manage vendor relationships to ensure quality and on-time deliverables.
• Coordinate with the Med Affairs team’s MSLs to provide Meitheal's presence at relevant medical society meetings, publication strategies, and the like
• Lead the development of product portfolio planning and strategic initiatives to meet organization financial targets, overcome business challenges and drive attainment of market share.
• Utilizing multiple inputs provided by Meitheal’s cross functional team members, serve as the portfolio expert as it relates to product positioning, competitive information, channel penetration and product performance. Lead the development, education and maintenance of product tools (brochures, website, sales collateral, etc.).

Qualifications

• Bachelor’s Degree in a business or science related discipline preferred, with at least eight years of increasing responsibility and experience in branded pharmaceutical industry, with preference towards