Advanced Specialist, Program Manager (SDR Program)

We are looking for an Advanced Specialist, Program Manager.  This role is commonly known as Sales Program Managers in the market or a BPO Manager.  This role ensures SDR efforts effectively support pipeline generation, improve lead quality, and create a seamless handoff to sales, while driving continuous optimization of tools, workflows, and reporting. 

Key Responsibilities 

Program Ownership & Strategy 

• Own end-to-end SDR program design, including lead management, qualification standards, and conversion workflows 

• Define and evolve the SDR program’s role in pipeline creation vs. servicing activities to maximize impact 

• Translate leadership priorities into scalable SDR processes and operating models 

• Partner with Sales Leadership to align SDR scope with business goals (pipeline quality, new business, speed-to-lead) 

Process Design & Optimization 

• Design and maintain lead routing, qualification, and conversion rules across systems (e.g., Salesforce / 1CRM) 

• Identify inefficiencies in SDR workflows (manual steps, duplication, data gaps) and implement improvements 

• Drive automation opportunities to improve speed, consistency, and scalability of lead handling 

• Standardize SDR playbooks, documentation, and best practices across the program 

Data, Reporting & Insights 

• Own SDR reporting frameworks, dashboards, and KPIs (lead volume, conversion rates, pipeline influence) 

• Monitor program performance weekly and surface actionable insights to leadership 

• Ensure accurate attribution of SDR impact across pipeline and revenue