Marketing and Communications Specialist II

Classification Title:

Marketing and Communications Specialist II

Classification Minimum Requirements:

Bachelor's degree and three years of relevant experience; or an associate’s degree and five years of relevant experience; or an equivalent combination of education and experience.

Job Description:

Marketing campaigns – Identify marketing needs and potential advertising placements based on relevant research. Participate in the planning, creation, management and analysis of digital marketing campaigns (primarily on Google Ads and Meta Ads) and traditional marketing campaigns. Participate in conversion rate optimization efforts, digital advertisement tracking and audience development. Develop and send marketing emails using Pardot.

Organic social media – Implement social media strategies and tactics, build brand loyalty throughout multiple social networks and ensure that strategies are in-line with appropriate targets, timelines and techniques. Integrate social media campaigns as part of comprehensive marketing plan. Evaluate the effectiveness of social media outlets.

Written content creation – Write marketing campaign emails, ad copy and text for brochures. Manage the program/department level style guide for multimedia marketing efforts. 

Visual content creation – Design ads, brochures and graphics within UF and IFAS branding guidelines. Manage program/department level visual brand identity (ad templates).   

Other duties as needed for the department.

Expected Salary:

$74,000-$77,000/ year commensurate with education and experience.

Required Qualifications:

Bachelor’s degree and four years of relevant experience; or an Associate’s degree and six years of relevant experience; or an equivalent combination of education and experience.

Preferred:

N/A

Special Instructions to Applicants:

In order to be considered, you must upload your cover letter, resume, and a list of references. 

Application must be submitted by 11:55 p.m. (ET) of the posting end date.

This is a time-limited position.

Normal work schedule is Monday-Friday 8:00am-5pm.  MCS has ample parking adjacent to the building.

Health Assessment Required: No