Senior Director, Finance – Frontline

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

Yes

Job Posting End Date:

March 9, 2026

Shift:

Job Description Summary:

Role Purpose

The Senior Director will serve as the finance and strategic partner of the VP, System Marketing Stewardship & Execution. This role provides high-impact financial leadership across the market execution agenda with bottlers, customers, and the Operating Unit—ensuring the marketing agenda is executed with discipline, aligned investment, and system-wide value creation.

The role strengthens decision-making by embedding financial rigor into system alignment, marketing program execution, and the identification of scalable growth opportunities across markets.

Key Responsibilities

• Lead financial evaluation of market opportunities and gaps relative to system plans, quantifying value creation potential and informing corrective action. Including the C&U investments portfolio. 
• Drive financial alignment across Frontline marketing programs, working closely with Retail Sales, Franchise, and Customer organizations.
• Serve as the senior finance voice, ensuring systemwide clarity on investment market priorities and expected business outcomes.
• Co-lead financial input into Operating Unit and market-level portfolio strategy, brand planning, execution calendars, and innovation pathways.
• Evaluate financial feasibility and expected returns for Frontline investments, including C&U.
• Assess and optimize Frontline DME productivity, ensuring marketing dollars deliver measurable system value.
• Ensure that bottler and customer execution of marketing programs is financially sound, risk-mitigated, and value-accretive.
• Shape and scale segmented execution models by embedding financial logic into differentiated approaches across markets and customer groups.

• Elevate complex system economics, execution data, market performance, and marketing effectiveness into actionable financial insights for senior leadership, bottlers, and customers.
• Lead governance of financial processes related to Frontline marketing investments, ensuring consistency and reliability across bottler data.
• Engage and influence OU LT, Retail Sales, and Franchise teams through fact-based financial guidance.
• Serve as a senior financial advisor in high-pressure negotiations, strategic reviews, and execution discussions—operating calmly and analytically.

Qualifications

• Bachelor’s degree in Finance, Economics, Business, or related field; MBA strongly preferred.
• 10+ years of progressive finance experience in large, complex organizations; experience in consumer goods or beverages preferred.
• Demonstrated financial experience supporting marketing, commercial, system, or franchise functions.
• Advanced capabilities in financial modeling, forecasting, investment evaluation, and value analysis.
• Exceptional communication, storytelling, and influencing skills; proven ability to engage senior leaders internally and externally.
• Ability to manage ambiguity and pressure, using fact-based insights to guide executive decision-making.

Experience & Background

• Franchise leadership experience strongly preferred.
• Significant financial management experience with a track record of shaping decisions and driving alignment across cross-functional and external partners.
• Exposure to marketing investment, brand economics, innovation finance, or commercial execution is beneficial.

What We Can Do For You 

• Agile & Innovative Software Platforms: Each day we are working to improve efficiency and reporting using top tier platforms and technologies.

• Connections: We work cross-functionally across different business groups to make sure that we can put together the clearest numbers & projections for our customers.

• Diverse Customers: We work with thousands of customers each day which range from international large-retail chains, grocery stores, restaurants, airports, and so many more.

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a