Marketing – Student SEO and Web Marketing Specialist (NFWS)

Position Summary/Purpose:  

The Student SEO and Web Marketing Specialist supports the SEO team within the Digital Marketing Department by assisting with a variety of SEO and digital marketing tasks that help maintain, optimize, and improve website performance. This position provides hands-on experience in digital marketing operations, including SEO strategy execution, website management, and content optimization. It’s a great opportunity to gain real-world marketing experience, build valuable technical skills, and see your work make an impact on a major university website! 

Primary Responsibilities/Accountabilities/Essential Functions:  

• Work alongside experienced marketing professionals in a collaborative environment that values curiosity, creativity, and continual learning! 

• Conduct SEO keyword research for YouTube videos and web content to support optimization strategies. 

• Open new projects and assign tasks to SEO team members within project management systems. 

• Edit and update website pages in Drupal, including copy updates, image replacement and resizing, and other page-builder updates. 

• Identify internal linking opportunities by analyzing existing site pages to enhance SEO and user navigation. 

• Push website pages live by following established processes—this includes completing review edits, setting up redirects, updating tracking information, and submitting pages for indexing through tools such as Google Search Console, Google Analytics, and Conductor. 

• Support testing and optimization initiatives by setting up experiments and tracking performance metrics. 

• Assist with general project management activities such as submitting deliverables, reviewing tasks, and ensuring project steps are completed accurately and on time. 

• Collaborate with SEO and marketing team members to ensure quality assurance and timely completion of digital marketing initiatives. 

• Special projects as assigned 

Equipment Used and Responsibility: 

MacBook Pro (provided by IT) – Password-protected device to be guarded whenever not in use for the position 

WorkDay – HR tool and official time clock 

Microsoft Office Suite – Various tools for communication and project tracking 

Workamajig – Project management system and project time tracking 

Click Up – Internal project management system 

SiteImprove – Web-based tool for website health and copy searches 

Conductor – Keyword research tool 

Google Tools – Google Search Console & Google Analytics 

SEOTesting – Platform to test and track website SEO performance 

Drupal – Website CMS for making updates on webpages 

Qualifications:  

• Current GCU students enrolled in a bachelor’s or master’s degree program in marketing, business, communications, web des