Customer Communications Coordinator

ParentSquare is a rapidly growing Santa Barbara-based company that’s changing the way schools and parents communicate every day. Sound simple? We strive to keep it that way! Our mission is to give schools the power to incredibly enhance family engagement for all students. ParentSquare and RemindHub, our flagship products, serve over 22 million students and drive our mission by providing unified communications tools -forms, sign ups, payments, RSVPs, direct messaging, language translations, chat and more. Remind Chat, our free product, reaches over 80% of K-12 students, providing a safe and easy-to-use platform for direct communication between teachers and families. And our latest innovation, SmartSites, offers state-of-the-art websites for school districts, enhancing their online presence and accessibility. 

We are not just creating a product; we are creating empowered educators and engaged parents to improve the lives of all students.  We are passionate advocates for our  customers and for our employees and we invite you to join us on this exciting journey.

Who we’re looking for:

As we continue our growth, we’re looking for a Customer Communications Coordinator to join the Demand Generation team. This role would serve as the central hub for all customer communications, ensuring timely, consistent, and strategic messaging that drives product adoption, customer satisfaction, and growth. This role will be the gatekeeper that all customer communications must come through and will help prevent the over-messaging of customers that comes from various departments (marketing, sales, SDRs, client engagement, customer education, CSMs, finance, product) reaching out. In addition, this role will assist in lead generation campaigns and outreach as well.

Most importantly, you’re someone who shares in our passion for improving the lives of students through communication. 

This role will include:

• Act as the control center for all customer communications, managing what goes out, when, and through which channels
• Establish a process and calendar for all outbound customer cross-functionally (Product, Customer Success, Sales, Support, Marketing) to coordinate communications calendars
• This person must be able to establish clear guidelines and enforce them to keep individuals within the company, regardless of title, from over-messaging customers
• Write, proofread, and deliver customer and prospect newsletters, pulling in content from various teams across the company.
• Help manage and organize webinar pre-production, coordinate scheduling, and facilitate webinar prep meetings
• Serve as the host and moderator for select webinars as needed
• Evaluate the efficacy of efforts on newsletter campaigns and customer communications and recommend changes and improvements.
• Write, proofread, and deliver customer communications via email using HubSpot
• Create and optimize sequences to nurture certain prospect segments based on persona, region, district size.
• Maintain an up-to-date view of the customer journey to ensure communications support each stage.
• Coordinate the production of the company’s What’s New Review bi-monthly webinar series, executing on timelines and coordinating cross-functionally for a successful event. 
• Develop and deliver product update communications in a clear, customer-first way that drives adoption and engagement.
• Identify upsell and cross-sell opportunities, recommending the right channel (e.g., in-app, email, webinars, newsletters) to reach the right audience.
• Ensure communications are consistent with brand voice, accessible, and aligned to customer needs.
• Track communication performance and engagement metrics to continuously improve.
• Maintain the Demand Gen presence within Asana and keep the Demand Gen team aware of all deliverables and interdependencies across Asana projects.

Our ideal candidate will have the following:

• 3+ years of experience in marketing, with a proven track record of managing email communications and project coordination.
• Strong project management skills with the ability to prioritize and manage timelines across multiple active projects
• A willingness to act with authority without explicit authority when scheduling and managing all communications targeting customers
• The ability to deepen customer loyalty and help us maintain our industr