Director, Content Strategy

Who we are 

Healthcare is more confusing, more costly, and more complex than ever. Transcarent is a health and care experience company on a mission to empower Members to stay healthy by providing them with unbiased information, trusted guidance, and easy access to high value care where and when they need it.  You will be part of a world-class team, supported by top tier investors like 7wireVentures and General Catalyst, and founded by a mission-driven team committed to transforming the health and care experience for all. We closed on our Series C funding in January 2022, raising our total funding to $298 million and enabling us to respond to the demand for rapid expansion of our offering. 

Transcarent is committed to growing and empowering a diverse and inclusive community within our company. We believe that a team with diverse lived experiences, working together will strengthen our organization, and our ability to deliver "not just better but different" experiences for our members. 

What we look for in our teammates 

We are looking for teammates to join us in building our company, culture, and Member experience who: 

• Put people first, and make decisions with the Member’s best interests in mind
• Are active learners, constantly looking to improve and grow
• Are driven by our mission to measurably improve health and care each day
• Bring the energy needed to transform health and care, and move and adapt rapidly
• Are laser focused on delivering results for Members, and proactively problem solving to get there 

In this role...  

• The Director, Content Strategy owns the development, coordination, and implementation of a content strategy in support of Transcarent mission and goals 
• Produces content for all digital media — including videos, websites, advertising campaigns, email marketing, social media, and more
• This position partners with Senior Leadership to identify and optimize opportunities for content creation to support priority audiences.  
• This position oversees/owns the planning, researching, writing, and submissions of articles, write-ups and essays featuring individual or team success across all areas, in addition to award and event submissions.   
• Participates in strategic conversations with colleagues across the organization to identify and implement opportunities for creative messaging and campaign concepts 
• Writes and edits communication materials to support and reflect the needs and objectives of targeted audiences/businesses and manages the progress of projects through the production process to ensure that deadlines are met.  
• This position is responsible for overseeing the internal editorial calendar.   
• Acts as final reviewer and facilitates stakeholder review for key deliverables, including proofing, editing, formatting of content to meet intended audiences. 
• Creates efficient content creation processes and helps to develop a scalable content asset library. 
• Manages and supports general department activities and other department initiatives  
• Ensures flow of timely and relevant information to targeted employee groups, in coordination with the internal communications strategy, via appropriate communication channels.  

What you will bring to our team:  

• A bachelor's degree in communications, Public Relations, Journalism, Public Affairs,   Marketing or equivalent professional experience  
• 8+ years of experience in fields related to marketing, journalism, communications, public relations, or public affairs 
• Expertise in social media 
• Experience in healthcare preferred  
• A deep understanding of how communications drive business outcomes  
• Excellent interpersonal skills and the ability to work with business leaders, and an ability to build collaborative relationships 
• Strong, versatile copywriting skills 
• Good organizational, planning, and coordination skills with an ability to multi-task and re-prioritize as needed 
• A sense of urgency; self-motivation and attention to detail  
• A proactive approach in resolving problems and issues 
• Deep empathy for individuals facing a complicated health care system 
• Deep empathy for the challenges clients face as they strive to support their employees’ health and wellbeing 
• Flexibility with the change that comes with being part of a fast-growing organization 
• The ability to adapt to changes in the work environment and alter your approach or method to best fit the situation at hand 
• The ability to roll-up your sleeves and add to a conversation, support a teammate, contribute to thought leadership, or contribute to a project or initiative with enthusiasm