Senior Manager, eCommerce Marketing

Compensation Data

Company Overview

With $5 billion in revenue and 3,500+ employees in the U.S. and Mexico, TBC Corporation is a leader in the mobility industry and one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations. TBC serves wholesale customers in the United States, Canada and Mexico through TBC Brands, NTW, TBC International, and TBC de Mexico. Additionally, TBC responds to the needs of consumers in search of total car care at more than 465 franchised tire and automotive service centers under Big O Tires®. TBC is headquartered in Palm Beach Gardens, Florida.

TBC markets on a wholesale basis to regional tire chains and distributors serving independent tire dealers throughout the US, Canada, and Mexico. TBC has 20 proprietary brands of tires specializing in passenger, commercial, farm and specialty tires. In 2005, TBC Corp. was purchased by Sumitomo Corporation of America (SCOA). SCOA is the largest subsidiary of Sumitomo Corporation, one of Japan’s major integrated trading and investment business enterprises. In 2018 Michelin, the largest tire manufacturer in Europe, invested in the company which is now a 50:50, privately held joint venture between Sumitomo and Michelin.

Our values are the foundation of our work, how we interact with each other, and the strategies we employ to fulfill our purpose. These are the practices we use every day – in everything we do:

• Integrity - We act honestly because nothing is more important than our reputation.

• Teamwork - We are better together.
• People-Focused - We put people first – our Associates, customers, franchisees, and partners – and cultivate a respectful, collaborative, and inclusive culture, top to bottom, inside and out.
• Accountability - We own our actions and decisions; we do what we say we are going to do.
• Leave Everything Better - We innovate to improve everything we touch, and we take actions now to protect the future.

Description

TBC Corporation is seeking an experienced, strategy-minded, and enthusiastic Digital Merchandising leader to join our dynamic Wholesale Customer Marketing team, to drive eCommerce sales and brand growth across internal and external platforms.

As the Digital Merchandising Lead, you will champion the TBC Wholesale Customer digital experience and be responsible for leading the development, implementation, and execution of digital merchandising plans and marketing strategies across multiple eCommerce platforms that align with our strategic objectives and brand image.

Reporting to the VP of Customer Marketing, the ideal candidate for this role is a strategic, creative, analytical, and innovative leader with a passion for digital marketing and eCommerce.  The Digital Merchandising Lead will spearhead the execution of a comprehensive digital merchandising strategy, analyze eCommerce KPIs, and help create a friction-less shopping experience for customers, focused on driving conversions across key product categories for all internal TBC digital properties and online marketplaces (including Walmart.com & Amazon.com).

Job Responsibilities

Site Experience & CX Optimization

• Lead the development of the online customer experience strategy in collaboration with key cross-functional leaders. Draft requirements for API experience and TBC’s wholesale eCommerce re-platforming (including guiding wireframe design).
• Analyze customer behavior and feedback to identify strategic opportunities for improving the online shopping experience across platforms.
• Lead cross-functional team to develop learning plan and implement A/B testing and other optimization techniques to enhance website usability and performance. Share actionable findings with the extended marketing organization.
• Examine the site daily/weekly to ensure products are optimized for customer experience, links lead to the correct categories/pages, and product setup is accurate, creating a seamless customer experience.
• Create plans and strategies for monetizing and