Member Communications Manager, TPA

Overview

Who We Are

Ready to create a healthier world? We are ready for you! Personify Health is on a mission to simplify and personalize the health experience to improve health and reduce costs for companies and their people. At Personify Health, we believe in offering total rewards, flexible opportunities, and a diverse inclusive community, where every voice matters. Together, we’re shaping a healthier, more engaged future.

 

Responsibilities

 

Ready to Shape Communications That Transform the Member Experience?

We're seeking a strategic communications professional who can develop and optimize both digital and print communications strategies that support Personify Health's Third Party Administrator (TPA) members. As our TPA Member Communications Manager, you'll create compelling, accessible, and informative communications that foster member engagement, understanding, and satisfaction throughout every stage of their health and wellbeing journey.

 

 

What makes this role different:

✓ Strategic leadership: Develop comprehensive communications strategy aligned with organizational goals and unique needs of TPA members

✓ Member advocacy: Act as voice and advocate for TPA health plan members, ensuring communications address their needs, concerns, and aspirations

✓ Multi-channel expertise: Oversee both digital communications (email campaigns, mobile messaging, SMS) and print materials (welcome kits, benefit guides, member letters)

✓ Cross-functional collaboration: Partner with marketing, legal, compliance, product, and operations teams throughout communications lifecycle

 

What You'll Actually Do

Lead strategic communications: Develop and implement comprehensive communications strategy that aligns with organizational goals while analyzing member demographics, preferences, and feedback to inform messaging approaches.

Translate complex information: Convert complex healthcare information and regulatory requirements into clear, approachable content for diverse member populations across all communication channels.

Manage digital communications: Oversee creation, distribution, and optimization of digital communications including email campaigns, mobile messaging, and SMS to drive activation and engagement.

Optimize through analytics: Utilize analytics tools to monitor member engagement, identify trends, and adjust strategies for improved outcomes and member satisfaction.

Oversee print production: Manage end-to-end process of producing print materials such as welcome kits, informational brochures, benefit guides, and member letters with accuracy and visual appeal.

Coordinate vendor relationships: Work with design teams, internal partners, and vendors to ensure materials are delivered on schedule while maintaining quality standards.

Enhance member experience: Regularly review member experience metrics to identify improvement opportunities while working closely with stakeholders to meet member and client needs.

Lead project execution: Manage communications projects from ideation to execution, coordinating timelines, resources, and stakeholder input for successful delivery.

Ensure compliance alignment: Collaborate with legal, compliance, product, and operations teams throughout communications lifecycle while maintaining detailed documentation for transparency.

 

Qualifications

What You Bring to Our Mission

The communications foundation:

• Bachelor's degree in Communications, Marketing, Public Relations, or related field
• Minimum 5 years experience in communications management
• At least 2 years in health plan, TPA, or related healthcare space (essential for driving member engagement in complex health ecosystems)

The strategic expertise:

• Demonstrated understanding of health plan/TPA member lifecycle
• Experience leading strategy, development, and execution of strategic communications for digital and print channels
• Strong project management capabilities with proven experience managing complex, multi-stakeholder initiatives

The technical competencies:

• Proficiency in communications technology platforms (CRMs, email platforms, content management systems) and analytics tools
• Ability to utilize data and analytics to monitor engagement, identify trends, and optimize communication strategies
• Experience coordinating with design teams and vend