Overview

Dole Packaged Foods is a purpose led organization that is a champion of accessible fruit nutrition and builds a brighter future for people through the goodness of fruit.

 

At Dole, our culture is uniquely driven by core Values. Our commitment to these Values transforms our work into a meaningful journey toward a brighter future together. Here, you'll be part of a respectful, inclusive culture that deeply values our colleagues, customers, and global communities. We strive for excellence, empowering each other to confidently overcome challenges, continuously learn, and achieve world-class results. Guided by unwavering integrity, our actions consistently reflect our commitment to always doing what's right, fostering lasting trust and strong relationships. Through a spirit of collaboration, we cultivate positivity, generosity, and genuine teamwork, enabling collective success toward our One Dole Purpose. Our innovative spirit leads directly to meaningful outcomes and business success.

 

The Associate Brand Manager will be an integral member of the team and a key contributor to the assigned category’s strategy, business planning, new product development, and integrated marketing efforts across all media and consumer touch points.

 

You should bring an entrepreneurial spirit, a passion for the food and beverage space, and an insatiable curiosity about the consumer. You should excel at out-of-the-box thinking, be self-managed and self-motivated, thrive in fast-paced environments, and be energized by a good challenge.

 

This role provides flexibility to work in a hybrid environment of home and our Westlake Village, CA office. (Hybrid is defined as 3 times per week in the office).

Responsibilities

• Brand Planning & Strategy:
• Collaborate with your category leader to shape short- and long-term category strategies; Coordinate the execution of corresponding plans and tactics
• Market & Competitive Analysis: 
• Analyze consumer trends, category dynamics, and competitive activity to uncover business insights
• Leverage internal and syndicated sales data to identify actionable insights and provide regular updates to manager
• New Product Development: 
• Support innovation initiatives from concept to commercialization, including the development of positioning, packaging, and pricing recommendations
• Partner with the Consumer Insights team to develop and execute learning plans
• Collaborate cross-functionally (Sales, Supply Chain, Finance, Product Development) to deliver projects on-time and on-budget
• Profitability & Budget Management: 
• Contribute to business cases through forecasting, pricing, and P&L modeling
• Manage track brand budgets to ensure effective resource allocation
• Media & Communications: 
• Support the development and execution of integrated marketing plans in partnership with the Communications team and external agencies
• Draft creative briefs, guide execution, and evaluate performance across media, digital and shopper channels
• Performance Monitoring & Reporting: 
• Track brand and product performance, identifying optimization opportunities based on data and insights
• Provide regular updates to senior leadership on brand and product performance, highlighting successes, challenges, and key learnings
• Other duties as assigned

Qualifications

Experience, Knowledge, & Skills You Bring:       

• Minimum of 2 years’ consumer goods experience is required, ideally in a consumer-centric, innovation-driven organization
• Proven ability to manage cross-functional projects and timelines
• Strong analytical and strategic thinking skills; syndicated data experience a plus (Circana/Nielsen)
• Excellent communication and presentation abilities
• Passion for consumer-led innovation and the food/beverage space
• Proficient with MS Office Suite with exceptional Excel and PowerPoint skills.

What You’ll Need to Succeed:

• Passionate about a purpose driven career
• Passionate about collaborating respectfully in diverse and inclusive team environments
• Proactively seeks feedback and continuously improves work quality
• Consistently adheres to ethical standards and maintains transparency
• Actively contributes to achieving collective team goals

Education & Certification:

• Bachelor’s degree required
• MBA or equivalent experience strongly preferred

Physical Requirements:

• Ability to sit