Senior Manager, B2B Digital Shelf & Content

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

May 2, 2025

Shift:

Job Description Summary:

Our eB2B Platforms team is dedicated to empowering businesses with innovative digital solutions that streamline operations and accelerate growth. As the B2B Digital Content & Merchandising Lead, you will be at the forefront of shaping and executing our digital content and merchandising strategies, ensuring we deliver exceptional customer experiences across our commerce and service offerings. You’ll work hand-in-hand with cross-functional teams, including product & technology, sales, operations, and brand, to drive meaningful impact and deliver results that move the business forward.  

What you’ll do for us: 

• Lead B2B digital content & merchandising strategy: Own and develop a comprehensive digital content & merchandising strategy for both owned and third-party B2B platforms. Ensure the digital journey and assets are optimized for customer engagement, conversion, and retention. Establish merchandising standards to ensure consistent, high-quality content across all digital touchpoints.  

• Product content optimization: Collaborate with cross-functional teams (product, marketing, sales, operations) to optimize product content, ensuring that product images, descriptions, and other assets are clear, compelling, and tailored to the B2B customer journey. Focus on ensuring a seamless flow between product discovery and purchase or service engagement. 

• Content syndication management: Manage content syndication processes to ensure that product content is accurately distributed across internal and third-party digital platforms. Work with external partners, such as content management systems (CMS), product information management (PIM) tools, and digital asset management (DAM) tools, to streamline content flow and maintain consistency. 

• Performance tracking & optimization: Use analytics and performance metrics to measure the effectiveness of digital merchandising efforts. Identify trends and areas of opportunity for improvement to continually optimize the customer experience and maximize ROI across digital offerings.  

• Market trends & competitive analysis: Stay ahead of industry trends and best practices in B2B digital commerce, service & merchandising fields. Conduct competitive analysis to ensure our platform remains innovative and competitive in the marketplace, identifying new opportunities to enhance the customer experience, improve engagement, and drive growth. 

About you: 

• Results-oriented leader: You are skilled at translating complex data and customer insights into actionable strategies that drive measurable business outcomes. Your approach combines creativity and business acumen to continuously optimize digital experiences and enhance customer satisfaction. 

• Digital experience expert: You have a proven track record in digital merchandising and content strategy, specifically in the B2B eCommerce and service