Director, Paid Search

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Job Description

The Director, Paid Search is a leadership position within the Search department responsible for leading strategy on a mid-size or large client team and partnering with Client Engagement and media leadership to identify growth opportunities. This individual provides critical support to the d VP, Search by advancing the discipline, contributing to new business pitches and assisting in career management within the Search team. 

What you'll do: 

• Core Craft Skills 

  • Is accountable for overall paid search strategy and integrated results across all relevant services. 

  • Directs in-depth, quantitative analysis to identify areas of risk and opportunity. 

  • Collaborates with the internal team on holistic media planning and measurement. 

  • Is responsible for delivering on-going, timely thought capital. 

  • Demonstrates a “big picture” understanding of the client’s marketing strategy. 

  • Possesses the ability to elevate complex ideas and influence a senior audience. 

  • Actively develops relationships with key senior-level contacts. 

• Client Exposure 

  • Oversees all paid search related activities on specific account(s). 

  • Supports Client Engagement with business assessments to manage client P&L. 

• Business Development 

  • Recognizes business development opportunities with existing clients, consults with Client Engagement, supports new Media proposals. 

  • Supports business development efforts with existing and new clients 

• Business Operations 

  • Support upselling services  

  • Key participant in business development for media pitches 

• Team Leadership 

  • Manages a team of 5-7 Search professionals. 

  • Consults on client team staffing and training. 

  • Participates in internal management training to develop leadership competency. 

• Agency Leadership 

  • Facilitates internal training/knowledge sharing within Search discipline. 

  • Owns a Search discipline development initiative (e.g. marketing, publisher relations committee,  analytics, training program). 

  • Supports Search Director/VP with team administrative duties (performance management, recruiting, retention, knowledge sharing). 

  • Develops thought capital and POVs related to Search and digital landscape in general 

  • Represents the agency at industry events. 

Qualifications

What we are looking for: 

• Milestones 

  • Has successfully owned search strategy including audience development and optimizations across a variety of industries. 

  • Has supported and played a key role in several high-profile new business pitch. 

  • Has proactively contributed to thought capital and knowledge sharing. 

  • Has coordinated internal training effort and developed new processes. 

  • Has shown emerging thought leadership capabilities (attends conferences and speaks on panels). 

• Experience 

  • 10 years of paid search experience. 

  • 3+ years in a supervisory role and a track record of successful leadership and coaching. 

  • 2+ years in client service with a passion for meeting client needs and building their business. 

• Education 

  • BA/BS degree in a related field required, MBA/Master’s a plus,  or equivalent experience. 

Additional Information

The Power of One starts with our people!  To do powerful things, we offer powerful resources.  Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort