Director of Graduate School Admissions

Director of Graduate School Admissions 

Bank Street College of Education

Salary range: $120,000 - $150,000 annually

The Director of Graduate Admissions provides leadership and oversight of all recruitment and admissions activities to ensure a high-quality prospective student experience which ultimately converts to matriculated students. The Director will be responsible for the collaborative design and implementation of a multi-faceted student recruitment and graduate enrollment management strategy that increases student enrollment and effectively attracts high-quality applicants to ensure that the educators who graduate with a master’s in education from Bank Street are among the best prepared, most dedicated, and most effective teachers anywhere. The Director will work with the Dean, Associate Deans, senior leadership and other faculty to ensure that student recruitment goals are met. The Director will report to the Associate Dean of Enrollment Management and Student Success and will supervise a two-person Admissions team. The Director will be responsible for the following work: 

Recruitment Strategy

• Develop and manage recruitment strategy for increasing enrollment across 52 programs in multiple modalities, including in-person, online, and partnership-based; engage key stakeholders in designing the strategy in order to meet the needs of the Graduate School at large
• Oversee recruitment process, which includes garnering interest, forging relationships, providing information, admitting students, and following up to convert admitted applicants to matriculated students
• Collaborate with Graduate School Chairs and Program Directors to understand and position programs accordingly
• In collaboration with Graduate School leadership, develop partnerships with external entities to recruit cohort-based programs
• Leverage data to inform recruitment strategy, make decisions and adjust strategy in real-time, as appropriate
  • Measure return on investment of recruitment strategies
  • Develop new strategies in response to outcomes and overall market conditions
  • Identify new markets for recruitment
  • Prepare and share regular data reports to inform Graduate School leadership and Program Directors
• Manage prospective student leads; regularly review and share data with academic counterparts for planning purposes
• Work closely with the Marketing and Communications team to inform marketing strategies,  and launch campaigns, including multiple social media channels
• Oversee and conduct online and in-person student recruitment events, including scheduling and presenting at information sessions, planning with Program Directors, and leveraging industry contacts; when necessary, travel to event locations
• Manage vendor relationships as needed to deliver on matriculation goals
• Respond to external requests for information about the Graduate School, including gathering necessary data; oversee promotional and informational copy for publications such as guides and the academic catalog. 

Admissions Operations

• Lead and oversee rolling admissions process each semester, including leading a comprehensive evaluation and review of applications, admitting students, and tracking and converting admitted students to matriculated students; collaborate with other relevant Graduate School offices to ensure timely and accurate admissions of prospective students. 
• Collaborate with Graduate School colleagues to support Bank Street partnership admissions, ensuring a high-quality prospective student experience for partner students.
• Manage vendor relationships, such as with the Bank Street call center partner, in order to ensure a coordinated and consistent follow-up effort and a high-quality prospective student experience.
• Monitor adherence to admissions policies, procedures and practices, including compliance with all federal, state, and city laws, regulations, and ordinances
• Oversee management and maintenance of prospective student records to ensure accuracy and access
• Continuously evaluate systems and processes for efficiency, accuracy, and improved student experience; make recommendations and execute enhancements as appropriate
• Maintaining the admissions application and CRM system, making updates, building queries and working with IT to ensure the connection across Graduate School systems are working properly. 
• Prepare relevant admissions reports including applicant conversion and demographic information; provide data internally and externally as necessary and appropriate.
• Serve as liaison to department chairs, program directors and senior management regarding admissions activity and applicant status. 

Supervision