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Art Director, Customer Acquisition
Dotdash MeredithUnited States, United StatesRemotefull_timeVerifiedPosted 4 Mar 2025
About the role
This assignment posting is for an Agency Worker opportunity with Dotdash Meredith. The Agency Worker is paid by a staffing agency employer. Agency Workers will receive a W2 from the staffing agency reporting their earnings for tax purposes.Art Director, Customer Acquisition
The PEOPLE team is seeking an Art Director of Customer Acquisition with direct response mobile app marketing experience to create promotional designs in support of our marketing team’s efforts to drive users acquisition to our new mobile app.
The Art Director’s focus will be to conceptualize, develop, and execute superior direct response/promotional creative assets across all mediums (app store landing pages, web display ads, Facebook, TikTok, YouTube, email, and more). The Candidate will have a demonstrated understanding of mobile app user acquisition principles and KPIs, and experience with app store landing pages and mobile app direct response marketing
The Candidate must have extensive design knowledge of typography, color, scale, and layout, as well as working within grid requirements. The candidate is also expected to uphold high-quality brand standards while multitasking efficiently across multiple platforms. The Candidate must be able to work under aggressive deadlines, translate business objectives into compelling designs and creative strategy. Passionate about innovation and staying on top of ever-changing trends in the digital industry.
40 hours a weekStart date: 4/1/2025End date: 6/30/2025 with potential to extendHourly Rate: $45 Location: Remote - USThis position is fully remote with no in-office requirements (might require coming into an office 1 or 2x a year)
80% Conceptualize and create artwork including photo treatments, logos, illustrations, and social media assets for various brand channels including Digital Editorial, Social, Video, Print and Audience Relationships (email and conversion).
20% Collaborate / Conceptualize Ideas / Group Meetings on New Products
- Bachelor’s degree, or equivalent education and experience
- 4-6 years experience in designing and executing successful advertising, promotional or direct response materials within a fast-growing consumer business or agency
- 1-3 years as an Art Director, 5-10 years as a designer
- Proficient in Adobe Creative Suite
- Strong typography skills
- Strong editorial design skills
- Publishing industry experience
- Branding experience
- Illustration skills a plus
- Photo experience a plus
- Knowledge of motion graphics / animation a plus
- Self-motivated
- Strong attention to detail
- Excellent communication skills
- A team player ready to work in a fast-paced environment
- Knowledge of Figma a plus but not essential
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