Director of U.S. Access Marketing

This is what you will do:  

The Director of U.S. Access Marketing is responsible for developing and deploying brand and therapeutic area focused marketing campaigns and tactics for the Alexion’s U.S. portfolio.  This role works closely with access strategy lead to develop a tactical plan supporting overall access strategies and objectives. This role involves creating and refining access-related, customer-facing marketing materials supporting tactical plan   in collaboration with matrix and cross functional partners such as brand marketing leads, HEOR, clinical, and account teams, across customers (payers, providers, channel/trade partners, specialty pharmacies (SPs)) that result in a positive customer experience. This role will focus on in-market  and launch product marketing campaigns for multiple customer types.  Additional responsibilities include managing budget and agency partners, conducting market research, collecting customer feedback from account teams and designing targeted marketing materials to address customer concerns and optimize access via omni channel. This role is based in Alexion’s Boston headquarters and reports to the Executive Director, US Access Strategy & Marketing. 

You will be responsible for:  

• Leading development and management of the US managed care marketing plan for assigned products in close collaboration with access strategy leads 

• Leading development of marketing programs, tools and resources, legal, medical and regulatory review and approval process, training and roll out of approved materials to customer facing account and field reimbursement teams 

• Leading development and management of the payer value narrative and related materials for assigned products in a competitive market place  

• Creating marketing campaigns including using omni channel to engage customers and supplement traditional marketing engagement efforts 

• Ensuring alignment with  other product franchises’ with multiple indications for consistent messaging to payer customers and access stakeholders  

• Collaborating closely with Access Strategy Lead, HEOR, brand, clinical, and account teams to shape value messages and develop pre-approval information exchange (PIE) materials 

• Manage payer marketing budget, agency and external vendors as necessary 

• Conducting market research and message testing to ensure the effectiveness of marketing materials 

• Leading field input sessions to collect  feedback from field based account and , reimbursement teams  to continuously align marketing materials with key customer feedback and inputs  and strategic priorities  and informing access strategy leads  

• Designing targeted marketing materials for channel accounts, tailored to address specific customer concerns and optimize access while conserving gross-to-net (GTN)  

• Partner with data analytics for targeting, pull through and opportunities to maximize engagements 

You will need to have:  

• Bachelor’s Degree in a relevant area of study 

• 5+ years U.S. managed care or related experience in a competitive market place, OR  

• 7+ years experience in a pharmaceutical marketing role 

• Demonstrated experience developing U.S. access marketing materials 

• Ability to complete quantitative and qualitative analyses of complex strategic initiatives 

• Ability to understand the business models, influence/impact, and decision drivers of U.S. commercial and government payers as well as channel customers (i.e., specialty pharmacy and distribution, home infusion, etc.) 

• Working understanding of reimbursement methodologies utilized by commercial and government payers under the medical and pharmacy benefits  

• Demonstrated ability to work cross functionally in a matrix environment effectively and communicate complex business challenges and data-driven recommendations to senior leaders 

• Experience reviewing marketing materials with medical, legal, and regulatory review committees  

• Up to 15% travel as required 

• The duties of this role are generally conducted in an office environment.  As is typical of an office-based role, employees must be able, with or without an accommodation t