Senior Product Marketing Specialist

About the team

We’re adapting quickly, defining the future of real estate, and need your help to get there! The Product Marketing Team sits at the center of understanding customer and real estate agent partner needs, and translates those needs to support Zillow’s lines of business’. Whether you’re supporting Zillow Premier Agent, Zillow Home Loans, Zillow Rentals or Zillow’s Site and App, you’ll be working to help shoppers realize their dream of getting into a home they love.

We are passionate about our customers and partners, and work cross-functionally to deliver value to our product and business partners. We help ensure that home buyers, sellers, renters and homeowners are able to find their home, while also delivering value to our partners by connecting them with prospective clients and empowering them with groundbreaking tools to bring value to their own brands and help more customers get home.

About the role

As a Product Marketer at Zillow, you deeply understand our customers and partners. Armed with this understanding, you’ll partner with our product, sales and business teams to ensure we build the right solutions, while driving our business forward. You’ll do this through developing coordinated marketing strategies motivated by insights. And you’ll partner with product managers to develop products, craft value propositions, messaging and partner with marketing channel teams, to bring your strategies to life, all while representing them to senior collaborators and working closely with the business to drive impact.

Key Responsibilities:

• Partner with the Insights team to develop meaningful findings about defined personas in our business through qualitative and quantitative research.
• Develop core value propositions and messaging for one or more product lines.
• Use insights, competitors, and the market as the voice of the customer in business, product, and marketing decisions.
• Work closely with the product and business strategy teams to educate both internal and external audiences about product features and their benefits.
• Define marketing strategies to support our partners and grow our business.
• Partner with product marketing directors and channel owners to drive and execute integrated go-to-market campaigns that deliver on those strategies.
• Drive and/or support the creation of marketing assets e.g, emails, videos, ads, web pages, etc. that will grow the business.
• Support the delivery of key business metrics measured against company OKRs.
• Support strategic business briefs to empower the cross-functional marketing team to drive your business

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Colorado, Connecticut, Hawaii, Nevada, New York, Washington state, and Washington DC the standard base pay range for this role is $98,600.00 - $157,400.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Hawaii, Nevada, New York, Washington state, and Washington DC and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

You are customer-centric, data-driven, and a keen problem solver. You are a motivator and a communicator. You have worked closely with business and product teams from the moment of inception for a new product through launch. You have defined the strategies that moved a vision to market and briefed-in business teams, creative partners, and channel marketing teams. You are both creative and exacting, capable of focusing on the big picture as you are of nailing the details. Most importantly, you identify and address the right problems and are a creative mind who wants to be a part of a company leading a movement to re-imagine how we buy, rent and sell homes.

• 4+ years in product marketing or similar experience.
• Ability to deeply understand customer needs and develop insights that shape marketing plans and influence product roadmap.
• A strong sense of initiative and follow-through.
• Strong strategic problem solver, with a high level of curiosity and an insight backed approach.
• Ability to analyze opportunities, define objectives and drive desired outcomes
• Ability to build strong working relationships across teams, lead through influence, and drive decisions through compelling data and communication.
• Experience working with product and bu