Associate, Client Service, Media

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Job Details

Job Title: Associate, Client Service, Media

Job Location: Hybrid- New York City

Work Authorization: This role does not support work visa sponsorship now or in the future, hence candidate's requiring a work visa sponsorship, kindly excuse.

About the Company

Kantar, the world’s leading marketing data and analytics company.  We understand more about how people think, feel, shop, share, vote, and view than anyone else. Combining our expertise in human understanding with advanced technologies. Kantar’s 25,000 people based in more than 100 countries help the world’s leading organizations succeed and grow. Nobody knows people better than Kantar. We provide insight and inspiration to help our clients, our people and society to create and flourish in an extraordinary world.

About the team:

Our media effectiveness client service team are experts in understanding the changing media landscape. They help organizations optimize their media campaigns, identify target audiences, and measure the impact of their marketing efforts. With a focus on cutting edge technologies, audience measurement, consumer targeting and in-depth intelligence into paid, owned and earned media. Their global coverage and local expertise enable clients to better understand media audiences and their relationships with brands to optimize investment.
 

About the role

The Associate is responsible for servicing media clients through the development of quality of work, efficient delivery and developing strong relationships. In this role, they will build their skills and expertise as a research partner to our clients in advising on strategy for digital and multi-platform media campaigns. This person will have strong communication and organization skills, attention to detail and interest in what makes advertising great on various media platforms.

Primary Responsibilities:

• Execute advertising campaign effectiveness research studies for some of Kantar’s top brand, agency and media platform clients.
• Utilize various tools and partners to complete studies from start to finish.
• Day to day tasks may include leading kick-off calls, study setup, survey design, data analysis, report writing and presentation of results.
• Manage project timelines and quality, collaborating with client teams and across departments.
• Lead meetings to scope and kick off new projects as well as to present data results to clients and their ad agencies.
• Develop actionable media and creative recommendations for future ad campaigns based on measurement results.
• Perform quality checks to ensure project accuracy and address issues proactively.
• Continuously seek to improve skills through training and team support.
• Build understanding of media capabilities and analytic methods.
• Exhibit critical thinking, seek process improvements, and foster a positive, inclusive environment.

Essential Knowledge & Experience

• Bachelor’s degree in market research/marketing or related social science and analytic disciplines
• 1+ years of professional experience or strong internships; market research experience preferred with exposure to quantitative methodologies
• 1+ years of experience in client facing roles and track record of success in client interactions
• Basic understanding advertising principles and pract