Sr. Director, Product Marketing

Center 3 (19075), United States of America, McLean, Virginia

Sr. Director, Product Marketing

Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an experienced Marketing Operations Leader. The Capital One US Card Business is transforming Marketing Operations to be a catalyst, enabling business teams to achieve their goals through the adoption of marketing automation (Salesforce Marketing Cloud) capabilities supported by well managed delivery processes.  This exciting new Marketing Operations Leadership role will be at the helm of leading the operations transformation and modernization of owned-digital channel marketing for Card, bringing together an agile operating model, scaling, and change management to take advantage of modern Martech and Data capabilities.

Capital One provides a fast paced, dynamic environment where you can excel in your career. At Capital One, diversity, inclusion & belonging are valued at our core, sparking and enabling us to do good for our associates, customers and communities. Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We nurture an environment that attracts and develops talent from all backgrounds and experiences, and empower our associates to do great work by creating a culture of belonging that values diverse perspectives, fosters collaboration and encourages innovative ideas – and are routinely recognized as one of the best companies to work for.

Responsibilities

• Understand and define the intersection of marketing technology with marketing operations so that new martech and data capabilities can be implemented and transform how we work.

• Evangelize the spirit of transformation across the team so that it’s a part of every marketer’s job, and permeates everything that we do.

• Develop resourcing and capacity models to help us prioritize investments and resources to drive the marketing transformation program forward, own the dashboards and reporting for those models, embedding feedback loops to continue optimizing the process.

• Lead cross-functional Marketing Operations Transformation team to migrate marketing emails to Salesforce Marketing Cloud, establishing the foundation for journey orchestration across channels

• Improve campaign effectiveness by enabling personalization and experimentation at scale through the adoption and integration of new MarTech and data capabilities in the marketing operations process.

• Drive efficiency of campaign builds through automation and optimization of the end-to-end process. 

• Articulate the future state of how we want marketing to function at Capital One, including how we work (operations), how to best take advantage of technology capabilities (platform and data), and how our marketing capabilities evolve in-line with marketing strategy.  

• Translate that vision into an actionable ops and change management strategy and roadmap that takes us from our current to future state to a clearly articulated target, bringing along senior leaders in Card segments as well as Enterprise partners.

• Build sponsorship and advocacy for that future state with senior Segment and Marketing leaders across the Card business; rallying them around a unified vision.

• Champion the development and delivery of a holistic change management strategy and plan. 

Characteristics 

• Seasoned Marketing Delivery/Operations leader driving transformation through adoption of MarTech and data capabilities 

• Demonstrates thought leadership, can set a robust agenda and drive sustainable solutions that live beyond what your team alone can accomplish

• Builds bridges across the organization, navigate challenging partner dynamics well, enroll others in your agenda and are beginning to marshall resources to implement your vision

• Operates with an ownership mindset, proactively identify problems and engage the right people to understand and solve them

• Effective storyteller with SVP+ audiences, contextualizing the problem statements, the vision, the work, and influencing/shaping the thinking of others at the SVP+ level

• Well-grounded perspective based on a diverse set of data sources, including best practices and insights from outside of the walls of Capital One

• Manages highly complex scope autonomously and drive results through others, including dotted line cross-functional teams

• Effectively recruits, manages, develops, inspires, and retains a large, multi-job family team spanning product, marketing, process, and operations roles

• Effectively leads and coaches others, even without direct accountability 

• Creates blueprints and frameworks from your work/pr