Social Channel Strategist, TikTok

Company Description

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.

To solve this problem, we expanded into software and built integrated solutions to help sellers sell online, manage inventory, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

Job Description

The Content & Web team is an organic growth engine and a center of excellence for digital experiences and content strategy at Square. At the front lines of that effort is our Social Media team, whose role is to find new audiences wherever they are and engage them authentically to build the brand and drive business growth. We’re looking for a Channel Strategist focused on TikTok to join our team to aid that effort.

As a channel strategist, you will bring and build deep expertise around TikTok. You’ll develop individual channel strategies that define the purpose of the channels within the larger ecosystem of social media platforms, the customer journey, and our Content & Web team objectives. You’ll guide content creation (sometimes building the content yourself) and establish guidelines, governance, and measurement frameworks. You’ll create a roadmap for testing and learning on the channels and be the day-to-day resource for teams and ICs looking to leverage TikTok for content and product marketing.

This role partners with the rest of the Social Media team (across markets) and our Content Strategy, Content, Organic Discovery, Creative, Integrated Marketing, and Product Marketing teams, among others.

You Will:

• Develop global strategies for TikTok position those channels for maximum impact as part of the customer journey
• Be fluent in the latest features and trends across your channels and create POVs, test scenarios, and other experiments and optimizations
• Define best-in-class content for the channels working across teams to produce content and, in some cases, driving content production yourself
• Set content and channels guidelines, management best practices, governance for the channels
• Partner with local market teams on creative ideation around reactive social media content opportunities and raise the visibility and impact of their work to other teams worldwide
• Maintain regular, asynchronous communication with market teams on governance, best practices, and project deadlines and deliverables
• Help scale our production efforts by creating templates and aid in the standardization of formats, tools, etc.
• Set measurement frameworks for the channels and establish benchmarks
• Deliver monthly channel, campaign, and tactical reports to key stakeholders across the organization
• Work cross-functionally with the Content & Web team and other Marketing functions to integrate your channels into broader marketing initiatives

Qualifications

You Have:

• 5+ years of related marketing experience
• Experience managing TikTok accounts for for B2B, tech, or SaaS brands
• Working knowledge of how social media content and campaigns differ across markets to meet the needs of local audiences and cultures
• Familiarity with analytics tools and how to translate performance metrics into actionable takeaways
• Working knowledge of social advertising and how to align organic and paid strategy 
• A passion for marketing and staying up-to-date on industry and platform news
• Advanced ability to manage multiple projects, deliverables, and stakeholders across markets
• An eye for detail, down to the last character, image crop, and line break. While the majority of the role won’t be focused on content production, you should have a background in creative writing or design.
• An obsession with all things TikTok

Additional Information

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four