Sr. Director, Product Marketing

Senior Director, Product Marketing

As part of the Marketing Leadership Team, the Senior Director of Product Marketing will lead a team of product marketing leaders that successfully partners with sales, product management, engineering and the broader marketing team to create clear, compelling, inspirational stories, tools, and campaign strategies to effectively position the outcomes and value our Omnicell solutions can deliver.  This individual will also serve as an extended member of the Product Management Leadership team representing Product Marketing. The success of this role will be measured in terms of ability to develop and deliver visionary and practical product messaging, packaging, and tools that drive business results. 

Key Responsibilities:

• Establish Omnicell’s go-to-market strategies and priorities for Omnicell solutions, which combine robotics & smart devices, software workflows, expert services, and operational and optimization analytics, in partnership with executive leadership 
• Lead the Product Marketing team through understanding market opportunity and segments, buyer personas and buying criteria, win/loss analysis and competitive intelligence to inform product and go-to-market strategies
• Oversee messaging and communication of Omnicell’s unique value proposition through messaging frameworks, customer facing collateral, and sales tools
• Develop strategy for messaging, and tools to support the demand generation teams in generating leads and bookings
• Plan and lead the launch of new products and services across key functional teams to meet business objectives
• Lead the delivery of customer-facing content to drive financial results; support the sales enablement team with clear strategies, messaging, and tools to improve sales and partner productivity and value
• Elevate Omnicell’s brand by speaking at industry events, press interviews, and analyst inquiries and by authoring thought leadership pieces
• Recuit, develop, and inspire a cohesive team of high performing product marketing leaders 
• Work cross-organizationally to partner and influence strategic alignment to directly impact company direction and sales success

Required Skills and Knowledge:

• Dynamic, bold personality with ability to successfully drive projects with limited guidance amidst multiple shifting priorities and goals
• Proven creative thinker that generates and executes on innovative marketing ideas with strong orientation to data-driven, analytical decision making
• Proven track record in crafting compelling brand and product positioning via multiple mediums (slides, email / comms, etc.)
• Hands-on ability to create a range of marketing assets (product demo videos, sharp and succinct slide pitch-decks, and other tools)
• Expert marketing skills resulting in transformational sales performance
• An authentic leader that can both inspire and empower staff, while gaining the respect and buy-in from cross-functional partners
• Strong skills in communication, writing and ability to work well cross-functionally
• Thrive in fast-paced environments, are flexible and able to adapt to changing scenarios; someone who sets strategy and rolls up their sleeves and gets the job done.
• Results-driven: want to show the impact that you're driving and are passionate about demonstrating that value to your stakeholders.
• Passion for advancing the care of patients and experience of healthcare professionals
• Desire to work for the overall success of the company and willingness to go beyond– highly motivated

 

Basic Qualifications:

• Bachelor Degree from an accredited college.
• 12+ years product marketing or product management experience.
• 5+ years leadership experience
• Demonstrated leadership of cross-functional initiatives
• Demonstrable experience leading and growing high performing teams

 

Preferred Skills and Knowledge:

• MBA or advanced degree
• Healthcare or medical device experience
• 3+ years of leading people leaders

 

Work Conditions:

• Remote hub locations: Austin, Dallas, Pittsburgh, Tampa Bay Area, San Francisco Bay Area
• Travel required:  25% 

Since 1992, Omnicell has been committed to transforming pharmacy care through outcomes-centric innovation designed to optimize clinical and business outcomes across all settings of care. We strive to be the healthcare provider’s most trusted partner by our guiding promise of “Outcomes. Defined and Delivered.”    Our comprehensive portfolio of robotics, smart devices, intelligent software, and expert services is helping healthcare facilities worldwide to improve business and clinica