Sr. Expansion Marketing Manager

About 1PasswordAt 1Password, we’re building the foundation for a safe, productive digital future. Our mission is to unleash employee productivity without compromising security by ensuring every identity is authentic, every application sign-in is secure, and every device is trusted. We innovated the market-leading enterprise password manager and pioneered Extended Access Management, a new cybersecurity category built for the way people and AI agents work today. As one of the most loved brands in cybersecurity, we take a human-centric approach in everything from product strategy to user experience. Over 165,000 businesses and millions of people trust us to provide seamless, secure access to their most critical information. 
If you're excited about the opportunity to contribute to the digital safety of millions, to work alongside a team of curious, driven individuals, and to solve hard problems in a fast-paced, dynamic environment, then we want to hear from you. Come join us and help shape a safer, simpler digital future.
The Revenue Marketing team is seeking a growth-oriented Sr. Expansion Marketing Manager, Upmarket to lead, develop, and execute targeted programs that drive expansion demand, pipeline growth, and revenue within the customer base. In this role, you will be responsible for designing innovative cross-sell and upsell strategies, creating engaging post-sales buyer journeys, and leveraging multiple marketing channels to deliver impactful campaigns. You will collaborate cross-functionally to align messaging with customer needs, identify new targeting opportunities, and optimize program performance. By combining creativity, strategic thinking, and data-driven insights, you will ensure that programs resonate with enterprise buyer personas and deliver measurable growth. This role offers an exciting opportunity to own and create impactful programs, enable field teams with effective outbound plays, and make a tangible contribution to expansion revenue growth in upmarket segments.
This is a remote opportunity within the US.

What we're looking for:

• Experience: 8+  years of B2B demand generation, customer marketing, ABM experience or related with a preference for experience in a technology, cybersecurity or SaaS industry.
• Upmarket & customer expertise: Deep understanding of commercial and enterprise buyer personas, particularly within IT, Security, or similar domains. Experience with ABM and a deep understanding of multi-threading and enterprise buying processes. Deep understanding of different customer contact types and personas. 
• Program development: Strong understanding and experience in B2B campaign strategy, framework, development, and execution and proven success with owning, designing and executing integrated marketing campaigns that drive pipeline and revenue growth.
• Cross-functional collaboration: Experience working closely with sales, product, and marketing teams, with a demonstrated ability to communicate and influence across departments.
• Data-driven decision-making: Advanced ability to analyze data to measure success and refine strategies for improved results.
• Excellent communication skills: Strong writing, presentation, and interpersonal skills, with the ability to convey complex ideas to a range of audiences.
• Growth mindset: A proactive, innovative approach to marketing, with a desire to continuously learn and adapt to evolving market trends and change.

What you can expect:

• Drive expansion demand strategy: Lead, develop and execute targeted cross-sell, upsell, and demand programs designed to create and grow customer expansion pipeline for upmarket segments (Commercial and Enterprise).
• Strategic collaboration and partnership: Work with Sales, Customer Success, Customer Experience, Product Marketing to understand and identify core messages that address customer needs.
• Identify new opportunities for targeting the customer base: You will work with marketing and revenue operations to understand contact reach, determine customer segmentations and data requirements needed for building targeted programs. 
• Program development and execution: Lead the creation of targeted expansion programs that address customer needs and drive growth within the customer base.  You will partner with solutions marketing, product marketing and content marketing to develop the post-sales buyer journey and develop engaging content and offers to educate customers on new offerings. You will leverage marketing channels like digital, ABM, social, email, in-product messaging, events, high-value content, and community to create programs that engage and educate buyers and decision makers within the customer base. 
• Outbound plays: Create outbound cross-sell a