Sales Training Program Manager

Company Overview

With $5 billion in revenue and 3,800+ employees in the U.S., Mexico and Canada, TBC Corporation is a leader in the mobility industry and one of North America’s largest marketers of automotive replacement tires through wholesale and franchise operations. TBC serves wholesale customers in the United States, Canada and Mexico through TBC Brands, NTW, TBC International, and TBC de Mexico. Additionally, TBC responds to the needs of consumers in search of total car care at more than 2,000 franchised tire and automotive service centers under the Big O Tires® and Midas®. TBC is headquartered in Palm Beach Gardens, Florida.

TBC markets on a wholesale basis to regional tire chains and distributors serving independent tire dealers throughout the US, Canada, and Mexico. TBC has 20 proprietary brands of tires specializing in passenger, commercial, farm and specialty tires. In 2005, TBC Corp. was purchased by Sumitomo Corporation of America (SCOA). SCOA is the largest subsidiary of Sumitomo Corporation, one of Japan’s major integrated trading and investment business enterprises. In 2018 Michelin, the largest tire manufacturer in Europe, invested in the company which is now a 50:50, privately held joint venture between Sumitomo and Michelin.

Our values are the foundation of our work, how we interact with each other, and the strategies we employ to fulfill our purpose. These are the practices we use every day – in everything we do:

• Integrity - We act honestly because nothing is more important than our reputation.

• Teamwork - We are better together.
• People-Focused - We put people first – our Associates, customers, franchisees, and partners – and cultivate a respectful, collaborative, and inclusive culture, top to bottom, inside and out.
• Accountability - We own our actions and decisions; we do what we say we are going to do.
• Leave Everything Better - We innovate to improve everything we touch, and we take actions now to protect the future.

Description

TBC Corporation is seeking a dynamic and results-oriented Sales Training Program Manager to lead the strategic deployment and execution of a comprehensive national sales training program. This role will play a critical part in transforming our sales organization into a solution-based selling culture, driving efficiency and effectiveness across all our wholesale go-to-market sales teams. The ideal candidate will have a make it happen attitude, a passion for developing solution-based sales talent, streamlining processes, and ensuring the sales team is equipped to deliver exceptional results.

Job Responsibilities

• Sales Capability Manage delivery of content within TBC University’s Sale College
• Design, implement, and continuously improve Wholesale position specific training programs aligned with TBC Corporation’s solution-based selling goals
• Deliver engaging, impactful training sessions through various platforms, including live, virtual, and product knowledge / manufacturing partner value proposition sessions
• Partner with sales leadership to conduct gap analysis, assess training needs and measure training effectiveness
• Create a field level sales curriculum that encourages Bold, New and Creative Solutions” (think big)!

Additional Job Responsibilities

• Develop a variety of delivery methods, such as role-playing, case studies, simulations, and gamification, to keep the training interesting and interactive
• Develop performance management tools and training to equip sales managers with the skills to foster dynamic selling behaviors, improve work efficiency, and provide positive reinforcement for creative approaches among sales teams.
• Alignment with channel sales leaders to drive engagement and implement train the trainer programs
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of the sales enablement programs.

Continued Responsibilities

• Regularly analyze data and provide insights to optimize sales strategies and improve overall sales performance
• Provide training and ongoing suppor