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Associate Manager, Consumer Marketing, Occasions

DoorDash
New York City, United StatesRemotefull_timeVerifiedPosted 2 Oct 2023
💰 $178,000/yr($112,000/yr$178,000/yr)

About the role

About the Team

DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for an experienced marketer who will sit at the intersection of growth, brand and operations, to develop integrated marketing strategies for our Consumer business at DoorDash.

About the Role

As an Associate Manager, you will help develop audience-first strategies around key cultural and celebratory occasions that meet the unique customer needs during these moments. In this role specifically, you will focus on reaching new and existing customers and identify ways to bring them to the platform with new intent. 

You’re excited about this opportunity because you will…

  • Assess marketing opportunities and develop insights around Occasions (in partnership with Insights team), acting as the voice of the Cx and expert for the Marketing organization
  • Develop the Occasions strategy (the “what”), encompassing goals, category focus and core value proposition, keeping the consumer at the heart of our approach
  • Work with Brand, Creative, Growth and Retention teams (the “how”)  to bring the strategy to life with campaigns and initiatives across paid, owned, earned, and in-app that bring cultural relevance and cut through crowded conversations
  • Interface and day-to-day collaboration with S&O counterparts to develop overarching and initiative strategy(s), cross-functional leadership updates, and reporting on key initiatives and campaigns
  • Work with Analytics, S&O and channel teams to set the right goals and KPIs
  • Develop tracker of campaign deliverables across marketing channels
  • Track primary metrics across functions, reporting progress out to org and senior leaders
  • Establish a strong working relationship with cross functional stakeholders in our Product, Operations, Analytics and Marketing teams
  • Stay current on marketing best practices, cultural trends and competitive landscape

We’re excited about you because… 

You have:

  • Fluency across the marketing mix, fully understanding marketing principles and its role across the funnel
  • The ability to connect with people, build relationships and influence with authority
  • A strategic, business-mind; you find trends in the data and look to gather audience first insights
  • A creative and collaborative inclination; you love working with a team and solving challenging problems in new ways
  • An extraordinary bias for action; you’re dependable, self-motivated & ability to multi-task.
  • A track record of driving and measuring business success through Marketing
  • Bachelor’s degree or equivalent experience

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a

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Company

DoorDash

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