Director, Partnership Marketing (NY Liberty)

BSE Global (“BSE”) is a multifaceted sports and entertainment business that brings people together to experience music, sports, and culture through our teams and venue. Through these experiences and in our workplace, we strive to elevate our business, grow our fan base, and cultivate a community anchored in belonging and inclusion in every aspect, on and off the court.

We are guided by our core values:

• Integrity: Be intellectually honest at all times. Demonstrate the highest professional and ethical standards.
• Care: Care for everything and everyone around us. Practice empathy, respect, and inclusion to promote an environment of excellence and success.
• Growth Mindset: Develop ourselves and those around us. Experiment, learn, and improve from everything we do.
• Accountability: Deliver on our word, take responsibility for our actions, and work in the interest of our team.

SUMMARY

The Director, Partnership Marketing will lead a dynamic account team responsible for managing and growing strategic partnerships for the New York Liberty. This role requires a seasoned leader with a deep understanding of brand marketing, client service, and revenue generation. The ideal candidate will be a strategic thinker, skilled communicator, and collaborative partner who can drive measurable results for both the organization and its corporate sponsors. 

This position reports directly to the Senior Vice President, Partnership Marketing for Brooklyn Sports and Entertainment.

WHAT YOU WILL DO

• Manage and mentor a team of account managers, providing strategic direction, performance feedback, and professional development.
• Oversee the delivery of all contracted assets, ensuring alignment with partner objectives and maximizing ROI.
• Manage all aspects of top priority corporate partners with day-to-day account team support.
• Serve as senior point of contact for corporate partners, managing escalations and strategic communications.
• Lead renewal efforts for existing sponsorships, including performance measurement, recap reporting, and upsell strategy.
• Identify and pursue opportunities to expand partnerships through new assets and activations.
• Ensure departmental planning tools, tracking documents, and reporting systems are accurate and up to date.
• Collaborate with internal teams to streamline processes and improve execution quality.
• Provide input, manage and track budget and expenses for the Partnership Marketing team.
• Work closely with Business Solutions, Strategy, Legal, and Finance teams to develop proposals, contracts, and billing reports.
• Liaise with Marketing, Content, and Game Presentation teams to ensure high-impact partner integrations.
• Participate in annual strategic planning sessions for the New York Liberty and be a key executive voice in budget and partner renewal strategy.
• Participate in biweekly Global Partnerships department team meetings providing relevant updates for the larger team.
• Work closely with Global Partnerships team members to ensure consistency across the platform and leverage platform assets and resources, such as data insights, partner solutions, partnership strategy and leadership.
• Stay informed on industry trends, emerging technologies, and best practices to drive innovation in partnership marketing.

The above noted job description is not intended to describe, in detail, the multitude of tasks that may be assigned but rather to give the associate a general sense of the responsibilities and expectations of their position. As the nature of business demands change so, too, may the essential functions of this position.

WHAT YOU WILL BRING

• Bachelor’s degree required
• 6-8 years of partnership account management experience required
• Sports industry experience preferred; agency experience a plus
• Experience managing multiple direct reports and supporting professional development initiatives
• Proven record of hitting revenue goals/budgets
• Advanced skills with utilizing Microsoft Suite
• Proficiency with CRM (Salesforce) highly preferred

WHO YOU ARE

• Fosters a culture of accountability, innovation, and continuous improvement as a people leader.
• Keen attention to detail, strong conflict resolution, problem solving and decision-making skills.
• Flexible and reliable standout colleague, always acting with integrity and respect.
• Ability to create and maintain productive, positive relationships through strong communication and interpersonal skills.
• Demonstrates a strong ability to manage team and individual prioritie