Senior Content Marketing Manager

Who we areHi there 👋 . We’re Ethena – the compliance platform for modern teams. Ethena’s suite of admin- and employee-friendly training and compliance tools help you check all the boxes and build a better workplace. Our training isn’t just a thing people get through, it’s something they actually enjoy (we got the stats to prove it—over 90% positive ratings). We are proud to be a part of the culture at companies like Zendesk, Pinterest, Figma, and Notion. In 2020, Ethena announced our $15.5 million Series A, and in 2022 we raised an additional $30 million Series B to build out Ethena’s best-in-class training solution, further invest in data and analytics, and continue launching impactful compliance products. Ethena’s Series B was led by Lachy Groom, with participation from existing investors including Felicis, Neo, Homebrew, and others. It’s a great time to join our team!
How we workWe’re a team of people who value diversity in all its forms. We love adding new perspectives and appreciate those who ask questions that help us challenge assumptions, explore new directions, and improve what we’ve already built. We believe it’s our responsibility to create an environment in which every person can bring their full, authentic selves to work.
And hey, others have noticed what we’re building too — we were just ranked #47 on the Best Startup Employers list! 🎉
We push each other to be our best and do our training proud. We love feedback, practice empathy, and embrace humor. Seriously, we’re not shy about puns. If you brought us to a picnic, we’d be compli-ants. If we were shoes in London, we’d be trainers. If we were--you get it. Humor is welcome here. Read more about us on our careers page and follow our team on our Instagram!
Our workforce is fully remote and your personal working hours can be based on your own timezone. All team-wide meetings are scheduled to be inclusive of all North American time zones.
Who we’re looking forWe’re looking for a Sr. Content Marketing Manager to join our Marketing team! This role will report to our VP of Marketing, and will be responsible for content marketing execution and be a key contributor to the development of our marketing strategy.
Reports toChris Vandermarel, VP of Marketing

What you'll do

• Alongside Product Marketing, own all content on the Ethena marketing website, ensuring resonance with Ethena’s audience, including the associated website analytics, SEO optimization, and messaging testing.
• Editorial oversight of the Ethena blog, while also writing the majority of company blog posts, and also managing the pipeline of occasional contributions from employees, customers, and advisors.
• Manage Ethena’s SEO strategy and own its performance including goal setting and ensuring progress against goals.
• Own Ethena’s social media presence with a focus on growing its following on LinkedIn.
• Manage cross-functional relationships with internal subject matter experts to ensure editorial content is educational and inspirational for Ethena’s audience and is never over-indexed on self-serving content.
• Contribute to the Ethena brand style guide, owning tone and voice from a marketing perspective.
• Produce a steady cadence of Demand Generation and Sales oriented assets (eg. checklists, guides, templates, research reports, case studies), working with the VP of Marketing to ensure gaps in the buyer’s journey are filled as needed.
• Serve as editor for Demand Generation content, reviewing email and ad copy as needed ensuring consistency of tone and brand voice. 
• Oversight of company PR efforts, occasionally writing Press Releases as needed.