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Director, Product Strategy

Publicis Groupe
Birmingham, United Statesfull_timeVerifiedPosted 18 Oct 2023

About the role

Company Description

At Publicis Collective, it is both our model and culture to establish fully integrated cross-discipline teams that put our clients wholly at the center and enable us to provide best-in-class services in a fluid and modular way. Publicis Collective uses living data to create brand movements at the speed of people’s lives. We move faster, create movements, and deploy real time data that connects world class creative to content and media in service of growth and ROI. 
 
As part of Publicis Media, our leadership is defined by experience, commitment, and continuity across our vast network. Helming our agencies and teams are some of the most seasoned experts in the industry, committed to doing the best for our people and our clients every day, and bound together by our inclusive and humane culture. No matter whether we’re recruiting new talent or devising new media campaigns for our clients, we put the humanity and identity of real people at the forefront of everything we do. And our peerless history of continuous learning and innovation means we never stand pat. 
 
Publicis Media is the #1 media network in North America, made of a family of world-class media agencies, solutions, and talent. Together, we comprise more than 23,000 people in more than 60 countries, united to serve the world’s best-known and most successful brands. 

Job Description

We are seeking a dynamic and experienced Director, Product Strategy to join our team. This pivotal role will play a key part in realizing end-to-end product vision and deployment by building successful and innovative technology solutions. We are looking for a Director who will play an active role in supporting a flagship client in the communication technology category, driving our agency's vision of growth through data-driven strategies, research, and innovative solutions. As the Director, you will manage a team of talented professionals, including data engineers, business intelligence developers, and data scientists, ensuring they excel in their roles and contribute to the agency's success. 

Business Responsibilities: 

  • Provide strategic management for the Business Intelligence, Data Science and Platforms team, with a strong focus on delivering exceptional client value across all interaction points. 

  • Understand how platform and data technologies work and offer the ability to explain and breakdown complex concepts 

  • Foster a culture of innovation within the teams, encouraging the rapid development and implementation of strategic plans and roadmaps. 

  • Cultivate strong working relationships with key stakeholders and cross-functional partners across the organization to drive collaboration and maximize results. 

  • Effectively communicate Data and Analytics value proposition and product strategy to both the agency and clients. 

  • Work closely with Publicis Collective management and key Publicis Media leaders to develop innovative proprietary models that fuel growth and market positioning. 

People Responsibilities: 

  • Lead by example, inspiring and motivating your team to excel in their roles, fostering a culture of development, mentoring, and coaching. 

  • Attract top talent, actively participating in the recruitment and selection of senior and mid-level staff and ensuring that all direct reports possess the skills and expertise required for professional growth. 

Skills and Behaviors: 

  • A seasoned business and data leader with a proven track record of success in driving top-line growth and delivering results. 

  • Well-connected within the industry, staying abreast of the latest trends and best practices. 

  • Energetic and inspiring, capable of motivating teams to achieve their full potential. 

  • Possesses strong persuasive and interpersonal skills, with exceptional communication abilities. 

  • Comfortable discussing brand, consumer, digital, and market insights while showcasing data-driven expertise. 

  • Able to simplify complex concepts and provide clear, strategic recommendations based on qualitative and quantitative data. 

  • Proficient in generating valuable insights from data and research, driving data-centric decision-making. 

Qualifications

  • Previous experience at the VP level, with a minimum of 8 years of experience in related industries. 

  • Bachelor's degree in statistics, data, computer science engineering, advertising, marketing, communications, or another relevant field preferred. 

  • At least 6 years of experience in managing and leading people, demonstrating a strong ability to inspire and mentor teams. 

  • International experience is a plus, showcasing adaptability and an understanding of

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Company

Publicis Groupe

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