Director, Marketing

WHAT MAKES US EPIC?

At the core of Epic’s success are talented, passionate people. Epic prides itself on creating a collaborative, welcoming, and creative environment. Whether it’s building award-winning games or crafting engine technology that enables others to make visually stunning interactive experiences, we’re always innovating.

Being Epic means being a part of a team that continually strives to do right by our community and users. We’re constantly innovating to raise the bar of engine and game development.

UNREAL ENGINE MARKETING

What We Do

Unreal Engine is a high-performance software development suite, created by Epic Games, that empowers today’s digital creators to craft real-time, high-fidelity interactive experiences for games, film, TV, VR, architectural visualization, product design, and manufacturing. As part of the Unreal Engine Marketing team, we help develop, manage, measure, and enhance Epic campaigns across multiple verticals and channels.

What You'll Do

Lead our global growth marketing strategy to accelerate acquisition, engagement, and retention for Unreal Engine and our broader suite of creator tools. You’ll shape and execute the full user lifecycle—from first discovery to long-term loyalty—by combining data-driven insights, innovative campaigns, and cross-functional collaboration.

In this role, you will

• Lead and develop a high-performing team responsible for driving key metrics across the player journey, including paid media, paid social, programmatic display, and CRM marketing
• Champion a data-driven approach, leveraging analytics to optimize campaigns at scale
• Establish comprehensive reporting frameworks and KPIs to measure performance and inform strategy across all lifecycle stages
• Collaborate closely with product, industry marketing, and creative teams to create seamless, engaging experiences aligned with the lifecycle strategy
• Manage the web sales funnel, including attribution tracking, landing page performance, and conversion optimization
• Run account-based marketing (ABM) programs in partnership with sales, driving pipeline for strategic targets
• Own SEO strategy and execution, improving organic visibility and non-paid inbound traffic
• Manage marketing automation: Build and optimize welcome series, drip campaigns, and lifecycle journeys to maximize engagement and conversions
• Oversee significant paid media budgets and allocate resources to maximize ROI and impact across the entire user lifecycle
• Identify innovative opportunities, channels, and technologies to enhance developer acquisition, engagement, and long-term retention

What we're looking for

• Proven leadership experience in lifecycle marketing, growth marketing, or performance marketing within the gaming or digital product space
• Deep expertise in paid media, paid social, SEO, and account-based marketing
• Extensive experience developing and executing engagement and retention strategies
• Exceptional analytical skills, comfortable using complex data to segment audiences, measure performance, and optimize lifecycle campaigns
• Experience leading and developing marketing teams responsible for acquisition, engagement, and analytics functions
• Familiarity with marketing technology platforms, analytics tools, and potentially data science applications in lifecycle management
• Excellent cross-functional collaboration and communication skills, with the ability to influence stakeholders at the most senior levels of the company
• Demonstrated ability to manage large budgets effectively and deliver measurable results
• A passion for gaming and familiarity with game development

EPIC JOB + EPIC BENEFITS = EPIC LIFE

Our intent is to cover all things that are medically necessary and improve the quality of life. We pay 100% of the premiums for both you and your dependents. Our coverage includes Medical, Dental, a Vision HRA, Long Term Disability, Life Insurance & a 401k with competitive match. We also offer a robust mental well-being program through Modern Health, which provides free therapy and coaching for employees & dependents. Throughout the year we celebrate our employees with events and company-wide paid breaks. We offer unlimited PTO and sick time and recognize individuals for 7 years of employment with a paid sabbatical.

ABOUT US

Epic Games spans across 25 countries with 46 studios and 4,500+ employees globally. For over 25 years, we'v