Digital Marketing Manager

Company Description

Founded in Europe in 2004, Tipico is now a licensed U.S. Sportsbook operating in New Jersey, Iowa, Ohio, and Colorado. Renowned in Germany and globally, Tipico offers online betting across 30 sports. Guided by values such as innovation and inclusion, Tipico focuses on creating top-notch mobile sports betting and casino products. Recently recognized as the No. 1 rated casino app in the U.S., Tipico is dedicated to enhancing gaming excitement for millions daily. Join us in redefining excellence in online entertainment!

Please note: this role is located in our Hoboken, NJ office; we work off a hybrid model and come into the office 2 days per week. 

Job Description

The Digital Marketing Manager will report directly to the Head of Marketing Technology & Digital Operations and will partner with stakeholders across the company, as well as with 3rd party development partners, to build front-end customer facing content on our digital platforms that will engage customers and drive them to register and play on our sportsbook and casino real-money-gaming products. Key duties and responsibilities include: 

• Evolve and manage Tipico web presence, improving the customer experience and oversight over performance conversion funnels that is integral to our customer journeys.
• Work collaboratively with developers, acquisition team, content and social marketers and other stakeholders to move projects forward and drive progress toward identified goals.
• Manage publishing requests and deliver them within the identified SLAs.
• Run daily standups, prioritize tickets, and manage releases.
• Proactively seek out and identify new opportunities to generate leads within the website – including but not limited to personalization tools, widgets, ROI calculators, and interactive tools with the goal of increasing conversion rate and user experience.
• Work with Content and editorial team to manage the platform and publishing schedule of our Sports and Casino Blog Articles and evolve the overall publishing digital properties.
• Optimize the existing blog articles for SEO using best practices, internal resources, and 3rd party agency resources.
• MAUs growth and Increasing Customer Conversion Rates by Optimizing Journeys and content integration on the marketing website

Qualifications

• Bachelor’s Degree
• 4+ years of experience working in a B2B web marketing team

Experience

• Working experience building and publishing in content management systems (CMS) including traditional CMS’es
• Track record leveraging CRO (Conversion Rate Optimization) strategy and driving improvement of conversion rates for our content.
• SEO Optimization and growing organic business by building authority of pages over time
• Creating and documenting technical business requirements for new digital features, CMS and web experiences
• Prioritize and track development of new features and enhancements to deploy on the website
• Experience with Quality Assurance and Testing, reviewing with appropriate stakeholders and scheduling releases. 

Skills

• Excellent Verbal and written Communication skills
• Super organized taskmaster; Strong presentation skills 
• Detail Orientation and Thoroughness in ensuring the work being published is in line with brand and is a good user experience
• Demonstrated project management skills 
• Comfortable being challenged and seeking challenge from colleagues and stakeholders 
• Ability to think outside of the box, be innovative, adaptable and come up with creative solutions to changing business challenges 
• Goal-orientated and results driven with the ability to see the bigger picture 
• Project Management experience
• Experience working with vendors/media partners
• Experience giving relevant and clear creative feedback

Languages

• Fluent in English, Oral and written – essential

Functional/Technical Competencies

• CMS: Traditional CMS such as WordPress, Drupal, Squarespace
• Headless CMS systems, such as Sanity, Storyblok, Strapi, Contentful. 
• G-Suite for Marketing Including: Google Analytics, Google Tag Manager, Google Search Console, Google Trends
• Project Management and Workflow tools such as: Monday.com, Asana, JIRA
• Experience wire-framing with platforms such as Figma, Adobe XD or Lucidchart
• Web Coding: HTML, CSS or web development experience

Behavior/Personal Characteristics

• Exemplifies our values – Passion, Trust, Innovation. 
• Proactive, agile, innovative and solution orientated work approach
• Thrives working in a fast-paced and challenging environment
• A