Senior VP of Marketing

About OffSec

Founded in 2007 by the creators of Kali Linux, OffSec (formerly known as Offensive Security) is the leading provider of continuous professional and workforce development, training, and education for cybersecurity practitioners. OffSec’s distinct pedagogy and practical, hands-on learning help organizations fill the infosec talent gap by training their teams on today’s most critical skills.

Become a part of our global presence and work from anywhere.

With team members in over 40 countries, we believe in inspiring people of all backgrounds and communities. The OffSec team is composed of diverse, internationally published authors, conference speakers, and seasoned information technology professionals from both the private sector and governments worldwide.

Excited about our mission and what we do? Apply and join us!

About the Job

Reporting to the Chief Revenue Officer (CRO), the SVP of Marketing will lead OffSec’s global marketing organization, driving strategies and execution across enterprise and consumer audiences. This critical role will focus on scaling the company’s marketing efforts in alignment with its growth trajectory, targeting both mature and emerging markets. The SVP will be responsible for demand generation, customer acquisition, product marketing, field and partner marketing, brand building, and community engagement. The ideal candidate will have the leadership experience and hands-on approach to guide the marketing function and ensure it matures into a world-class operation, with the potential to evolve into a Chief Marketing Officer (CMO) role.

Duties and responsibilities

Demand Generation and B2B Customer Acquisition

• Demand Generation:
• Design and execute a comprehensive, global B2B demand generation strategy targeting enterprise customers, focusing on building a high-quality sales pipeline.
• Develop account-based marketing (ABM) campaigns to engage and convert key enterprise accounts.
• Leverage data and analytics to measure campaign performance and continuously optimize for conversion rates and return on investment.
• B2B Customer Acquisition:
• Build and implement innovative strategies to attract and acquire enterprise customers in cybersecurity, government, and education sectors.
• Collaborate with Sales to align on ICP (Ideal Customer Profile) targeting, lead scoring, and pipeline generation goals.
• Enhance the marketing-sales handoff process to ensure seamless conversion from marketing-qualified leads (MQLs) to sales-qualified leads (SQLs).

Product Marketing

• Develop and execute go-to-market strategies for new product launches and feature updates, ensuring alignment with company goals.
• Create compelling value propositions, messaging, and positioning that resonate with both B2B and B2C audiences.
• Build a robust competitive analysis framework to identify market trends, customer needs, and differentiators.
• Equip the Sales and Customer Success teams with high-quality enablement materials, including product overviews, ROI calculators, case studies, and presentations.
• Serve as a liaison between Product, Content, Sales, and Marketing to ensure consistent communication of customer feedback and market insights.

Field and Partner Marketing

• Field Marketing:
• Develop regional marketing strategies to support field teams in key geographies, including localized campaigns, events, and account-specific initiatives.
• Organize and execute industry events, trade shows, and OffSec-hosted webinars to enhance brand visibility and drive engagement.
• Partner Marketing:
• Collaborate with channel and technology partners to co-develop marketing strategies that expand reach and drive joint revenue opportunities.
• Build scalable co-marketing programs with partners, including joint webinars, events, and demand-generation campaigns.

Brand Building and Thought Leadership

• Strengthen OffSec’s brand as a leader in cybersecurity training and thought leadership.
• Elevate the brand’s emotional resonance with enterprise, government, education, and individual audiences globally.
• Lead PR efforts to amplify OffSec’s voice among cybersecurity practitioners and business decision-makers.

Customer Acquisition and Optimization

• Drive customer acquisition and web traffic for B2C and B2B sales through ad optimization, SEO/SEM, and funnel conversion strategies.
• Leverage analytics tools to test, measure, and optimize mark