Premium Business Strategy & Analytics Analyst (Crypto.com Arena)

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

Crypto.com Arena has an unrivaled reputation for excellence, having established itself as one of the world’s busiest and most successful venues in the world. As the home of three professional sports franchises – the NBA’s Los Angeles Lakers, the NHL’s LA Kings and the WNBA’s Los Angeles Sparks – Crypto.com Arena has proven to be a home court advantage for the local teams. The AEG owned and operated arena continues to distinguish itself as the host of major, high-profile events of national and international distinction including the 2004, 2011 & 2018 NBA All-Star Games, 2002 & 2017 NHL All-Star Games, 2000 Democratic National Convention, 2009 World Figure Skating Championships and 21 GRAMMY Awards shows. 
 
For a quarter of a century, Crypto.com Arena has been marked with performances and special events that brought international stature to the downtown Los Angeles venue including concerts headlined by Taylor Swift, Drake, Beyoncé, Prince, U2, Paul McCartney, Garth Brooks, Usher, Jay-Z, Keith Urban, Roger Waters, Britney Spears, Katy Perry, Ed Sheeran, Kendrick Lamar, Michael Bublé, Carrie Underwood and Justin Timberlake, as well as world championship boxing, family shows and other live events. 
 
Crypto.com Arena is not only a great venue for sports and entertainment, but it also holds a special place in the hearts of the local community. The arena has witnessed many historic moments, unforgettable performances, and become an iconic landmark in the region for the most popular and important events.  

Job Summary:

The Premium Business Strategy & Analytics Analyst will be responsible for reporting and analyzing sales data for the Crypto.com Arena Premium Department and more specifically the Premium Events team. Person will maintain an accurate sales reporting system for various events at Crypto.com Arena, Peacock Theater and L.A. LIVE. The Strategy & Analytics Analyst will also be knowledgeable in CRM, assisting in analyzing customer accounts and identifying efficiency tactics amongst the department.

Essential Functions:

• Analyzes trends and tracks sales for each event on the macro (event) and the micro (sales representative) levels for use by sales leadership.
• Assist in building and auditing deal sheets for event suites and additional products.
• Build real-time forecasting models to predict total sales for all events.
• Work with management to schedule, report on and analyze on sales team call campaigns.
• Lead and analyze customer research efforts, including online surveys, etc.
• Work cohesively with Manager of Strategy & Analytics in analyzing sales reports and data for events to ensure integration and organization amongst all programs.
• Analyze customer accounts, transactions, demographics, and campaign responsiveness to build actionable profiling and segmentation; prepare PowerPoint presentations to summarize data.
• Work cohesively with Manager, Ticket Operations to always have timely and accurate information about all current sales and general information on upcoming events, etc.
• Execute on key research and analysis that leads to actionable recommendations for different functional areas of the business.
• Assist in coordination and analysis of data within KORE CRM and all BackOffice ticketing platforms including data imports, queries, data organization, and sustaining data integrity.

Required Qualifications:

• Minimum education level of: High School Diploma (BA/BS Degree Preferred.
• 2-4 years of relevant experience with a strong interest in sports and entertainment industry.
• Highly Proficient in MS Word, Excel, PowerPoint, Outlook.
• CRM experience required/KORE & Dynamics experience is prefer