Everyone is welcome at Handshake. We know diverse teams build better products and we are committed to creating an inclusive culture built on a foundation of respect for all individuals. We strongly encourage candidates from non-traditional backgrounds, historically marginalized or underrepresented groups to apply.

Your impact

We're looking for an experienced Senior Staff Product Marketing Manager to lead the messaging, positioning, and marketing plan for our self-serve product, HS+. You will partner with the HS+ GM/leader on our Product Marketing team to define the naming, messaging, positioning, marketing strategy and metrics that capture our product-led-growth motion and success.

As a Senior Staff Product Marketing Manager you will report to the VP, Product Marketing.  In this role you’ll deliver a regular drumbeat of research, messaging, insights and claims to support the effective promotion and positioning of the self-service. You will also help guide the product strategy by critically thinking through the value proposition and upsell path into our enterprise sales team. Co-owning our PLG-sourced revenue goals with the HS+ product leader, you will be responsible for strategizing, launching, and engaging other marketing teams and partners to help implement the go-to-market plans for HS+.

Product Marketing at Handshake is responsible for product messaging, competitive positioning, market research to inform product improvements and roadmap direction, and collaboration with stakeholders to plan awareness, acquisition, and retention initiatives that meet product and revenue goals. 

Your role

• Full-stack product marketing; Inbound strategy to inform the product experience and outbound strategy to drive awareness, acquisition, and retention.
• Be the voice of the self-serve customer back to product management and marketing - bringing in insights from direct client interactions, conferences, events, as well as deep customer and competitive research and analysis.
• Work closely with Product Management and Marketing to optimize the customer experience; continuously test, refine and optimize the client experience and drive recommendations
• Be the products’ subject matter expert so that other marketing teams can ideate and create blogs, landing pages, webinars, events, and other demand generation vehicles that effectively promote the products.
• Support demand generation programs and employer marketing programs with product information (messaging, product features and capabilities) designed to increase market and revenue share including latest messaging, competitive positioning, roadmap details that help support product-led revenue growth. 
• Work with Product teams to better inform product and pricing/packaging plans.

Your experience

• 10+ years professional experience with proven track record in product marketing and developing highly effective product positioning, messaging, and marketing online content (holistic GTM planning and execution
• PLG marketing experience
• Ability to build strong working relationships across all levels and functions of the organization, including Product, Engineering, and Data Eng.
• Experience creating effective assets and thinking outside the box with video and interactive asset formats and demos 
• Polished and compelling writing style (revel in the power of words and language)
• Data-driven and goal-oriented.
• Strong analytical skills across multiple types of data from marketing / financial data to product data. You’re comfortable with dashboards and spreadsheets to find insight.
• Ability to break down ambiguous/complex problems, create discrete workstreams, and deliver a cohesive recommendation.
• Extremely strong written (storytelling) and verbal communication skills with the ability to deliver simple and actionable analysis.
• Proven experience developing influential customer-facing messaging and content that drives action.
• Self-motivated, organized, and a strategic thinker.
• Optimistic, low-ego, can-do attitude. Eager to do great work and have fun doing it.
• Background in HR Tech is a plus.
• Bachelor degree or equivalent work experience.

Compensation range

• $195,000-$215,000 + RSUs

For cash compensation, we set standard ranges for all U.S.-based roles based on function, level, and geographic location, benchmarked against similar stage growth companies. In order to be compliant with local legislation, as well as to provide greater transpa