Advertising Strategist, Sales Development

Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. We’re dedicated to helping our clients meet their business goals by connecting them with their customers through multiscreen television advertising. Working with companies from local startups to nationwide corporations, we provide support to help each business reach its target customers. By applying data to television advertising in new ways, we’re able to bring our clients the best of digital media, coupled with the power of TV. To learn more, check out www.effectv.com.

Job Summary

Responsible for acting as an internal business consultant providing analysis of sales performance to identify gaps between core competency models for specific roles and actual performance. Presents findings and facilitates discussions, identifies performance gaps, creates solutions and assists in implementing solutions to keep individuals and teams performing at top levels. Has in-depth experience, knowledge and skills in own discipline. Usually determines own work priorities. Acts as a resource for colleagues with less experience.

Job Description

Core Responsibilities

• Conducts proactive industry trend analysis (for 1-1 opportunities and 1-to-many opportunities).
• Collaborates with sales and leadership on the market intelligence and POV for Effectv.
• Collaborates with Data Insights & Innovation, and Business Development to help support that vision of new business insights.
• Oversees the kickoff and development of a client’s initial campaign strategy, including attending/conducting the discovery session, building/designing custom strategic PPT inclusive of solutions, and runs as point when partnering with Centers of Excellence as needed.
• Demonstrates an understanding of and an ability to speak to multiple Centers of Excellence within the organization tied to media strategy, creative, sponsorships, data, attribution and audiences across our portfolio of solutions.
• Identifies appropriate time to engage with various Centers of Excellence – Data Insights & Innovation, Promotional/Sponsorship Marketing.
• Develops discovery questions to determine client’s audience goals/value propositions.
• Evaluates previous campaigns and optimizes/identifies upsell opportunities (incl. oversight of Customer Care Reports, Attribution Reports, and Quarterly Business Reviews).
• Consistent exercise of independent judgment and discretion in matters of significance.
• Project Managing Sales strategies, gaining alignment across multiple sales teams and regions.
• Excellent communication skills creating decisive strategic initiatives across multiple stakeholders.
• Business acumen regarding understanding importance of sharing information across internal and external partners.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

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