Senior Digital Products Marketing Manager

Who is USP?

The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the world's top authorities in health and science to develop quality standards for medicines, dietary supplements, and food ingredients. USP's fundamental belief that Equity = Excellence manifests in our core value of Passion for Quality through our more than 1,300 hard-working professionals across twenty global locations to deliver the mission to strengthen the supply of safe, quality medicines and supplements worldwide.

At USP, we value inclusivity for all. We recognize the importance of building an organizational culture with meaningful opportunities for mentorship and professional growth. From the standards we create, the partnerships we build, and the conversations we foster, we affirm the value of Diversity, Equity, Inclusion, and Belonging in building a world where everyone can be confident of quality in health and healthcare.
USP is proud to be an equal employment opportunity employer (EEOE) and affirmative action employer. We are committed to creating an inclusive environment in all aspects of our work—an environment where every employee feels fully empowered and valued irrespective of, but not limited to, race, ethnicity, physical and mental abilities, education, religion, gender identity, and expression, life experience, sexual orientation, country of origin, regional differences, work experience, and family status. We are committed to working with and providing reasonable accommodation to individuals with disabilities.

Brief Job Overview

We have an immediate opening for a (Senior) Digital Products Marketing Manager in our Digital and Innovation group. This position plays a critical role in supporting product owners for all USP’s externally facing digital products, mobile applications, and touchpoints. The successful applicant will help drive product development by understanding the needs of pharmaceutical researchers and regulators and making them aware of USP's growing portfolio of digital products and services.

How will YOU create impact here at USP?

In this role at USP, you contribute to USP's public health mission of increasing equitable access to high-quality, safe medicine and improving global health through public standards and related programs. In addition, as part of our commitment to our employees, Global, People, and Culture, in partnership with the Equity Office, regularly invests in the professional development of all people managers. This includes training in inclusive management styles and other competencies necessary to ensure engaged and productive work environments.

The (Senior) Digital Products Marketing Manager has the following responsibilities:

• Create and implement market outreach business and communications plans for new/planned and existing externally facing digital offerings. This includes managing all promotional materials for a new launch or major change/update, creating, and updating content, videos, and graphics, and managing current communication channels, including newsletters, social media, digital advertising, webinars, and Customer Advisory Boards.
• Help lead the development of future offerings, focusing on both the business and public health impacts according to customer needs and USP core strengths.
• Manage the development of value proposition statements, benefits, and feature positioning for new digital products.
• Develop and launch lead generation and lead nurturing campaigns to build a sales pipeline that meets business plans, quotas, and company objectives.
• Conduct follow-up after surveys, customer outreach campaigns, and social media campaigns, using appropriate analytics to gauge activities' impact and provide product teams with information about customer feedback and needs.
• Develop a deep understanding of industry needs and USP product and service offerings.
• Manage external marketing and comms agencies.
• Understand and apply internal USP marketing and communication strategies to the digital work.
• Assist the DP&P team in building out strategy and vision for the long-term digital platform OneUSP.
• Work closely with the product team to ensure that the new offering meets customers’ expectations.
• Collaborate across the organization with external affairs colleagues to align marketing strategy and messaging with corporate communications and brand guidelines.
• Continually seeks out ways to improve current USP processes and systems to improve the customer experience.

Who is USP Looking For?

The successful candidate will have a demonstrated understanding of our mission, commitment to excellence through inclusive and equitable behaviors and practices, ability to quickly build credibility w