Tax Service Line Marketer Senior Associate

We are the leading provider of professional services to the middle market globally, our purpose is to instill confidence in a world of change, empowering our clients and people to realize their full potential. Our exceptional people are the key to our unrivaled, inclusive culture and talent experience and our ability to be compelling to our clients. You’ll find an environment that inspires and empowers you to thrive both personally and professionally. There’s no one like you and that’s why there’s nowhere like RSM.

Driven by a strong understanding of RSM’s business, industry and LOB growth objectives the LOB Service Line Marketer Senior Associate co-develops the go-to market strategy for designated service line(s), in alignment with the LOB go-to-market strategy, and serves as an advisor to bring fresh, innovative ideas to expand the business. The marketer collaborates with service line leaders to understand business strategies, provide new ideas that align with strategies, launch new offerings, and proactively advise and provide insight to the team on all marketing related topics.

Essential Duties

Develops and implements the marketing strategy and plan through hyper collaboration and co-development with CMG colleagues across the LOB, industry and in centers of excellence to position the solutions through middle market issues and reflective of client needs:

·        Ensure plan is fully aligned with the LOB marketing strategy and is in alignment with and leverages firm wide thought leadership strategy (MMBI/TRE, etc.) and CMG strategies; and incorporates these strategies in marketing plan execution.

·        Partners with the demand generation team  to co-develop digital marketing strategies for service line/capability; measures and understands results and adapts programs to increase effectiveness; ensures understanding of digital marketing metrics and analytics to achieve and continuously improve performance; focused on improving personal digital marketing and analytics literacy.

·        Packages programs for local office use that enables regional and geo market development leaders to deliver targeted programming that drives growth and enables opportunities to develop relationships; ensures communication of programs aligned with CMG communications strategies, throughout the CMG and LOB organizations to relevant audiences; obtains feedback from local office teams on program packaging, delivery and relevance to audience and adapts programs to reflect input; share results of programming.

·        In collaboration with marketing leader, drives performance goals and objectives for marketing plans and leverages data analytics to measure performance, communicate results and continually improve performance. Understands and leverages data across CRM, web, and other platforms to measure and improve performance. Collaborates with CMG COEs to evolve understanding of marketing data analytics for performance.

Collaborates with sales and demand generation on program development to increase program effectiveness and drive growth including transition of leads to the demand generation and sales teams; establishes key metrics (KPIs), reports results, and works together to optimize program performance.

Develops and delivers marketing projects that span services and offerings, including issue based campaigns. Executes strategy, plan and delivery, and measure results against performance goals. Communicates impact and plan for continuous improvement:

·        Drives relationship management and optimization with key associations and strategic vendors including ownership of national sponsorships where relevant. Partners with COEs as needed, to effectively and efficiently deliver high value events. Collaborates with market development leaders as appropriate to leverage association relationships locally.

·        Understands industry strategies and how they intersect with LOB; participates in national industry marketing meetings to foster collaboration.

Is a strategic advisor to the leaders of assigned service line and participates on the national service line leadership team.

Other:

·        Contributes to the development of the LOB marketing plan and budget annually, representing assigned service lines and offerings. Ensures that budget is aligned with business priorities, and proactively manages and monitors effective use of budget. Provides quarterly and “as needed” updates to CMG leader and business stakeholders.

·        Partners with CMG COEs to execute plans, achieve business objectives and deliver shared results. Continually improve performance through collaboration and communication.

·        Builds and grows strong understanding of assigned service line(s) though continuous learning plan, as well as ongoing learning from SMEs and practice professionals.

TAX/AUDIT ONLY: