Area Sales Director, Home Health

BAYADA Home Health Care is in search of an Area Sales Director to support our Home Health Marketing Manager team in Arizona. The Area Sales Director (ASD) will develop and implement selling strategies and tactics to grow Home Health Practice revenue and admissions. The role supervises a team of Marketing Managers that are deployed to call on assigned referral sources and grow customer relationships.

TERRITORY: Arizona (Candidates should have availability to travel throughout territory 3 days/week)

MINIMUM QUALIFICATIONS:

• Exemplifies characteristics of The BAYADA Way: compassion, excellence, and reliability.
• Four (4) year college degree.
• Minimum of three (3) years health care sales and marketing experience.
• Experience in leading, training and driving a sales team through the referral/admission process.
• Demonstrated exceptionally strong interpersonal and relationship building skills.
• Demonstrated record of outstanding organizational and problem-solving skills.
• Ability to communicate verbally and in writing effectively and professionally.
• Demonstrated record of successfully developed sales training/mentoring tools/comprehensive strategic marketing plans with positive growth results.
• Track record of demonstrated sales growth and quota attainment.
• Ability to present multi homecare service lines.
• Ability to interview and hire qualified sales individuals.
• Demonstrated record of positive professional team playing attitude, adaptability to shift priorities and multitask.
• Creative and “hands-on”.
• Capable of using sales reports and field communication to formulate strategic plans and customer specific selling presentation.
• Knowledge and compliance of homecare state and federal regulatory agencies, reimbursement and payor mix.
• Must exhibit strong leadership ability, strategic insight, sales capability and must exercise good judgment and diplomacy.
• Intermediate PC skills required to perform job functions including PowerPoint, Excel and Microsoft Word.
• Ability to travel up to 50% of the time.

PRIMARY RESPONSIBILITIES:

• Demonstrate and communicate the core values of BAYADA and The BAYADA Way.
• Develop working knowledge of BAYADA’s mission, services, people, organization, policies and procedures.
• Achieve budgeted growth goals in admissions and revenue.
• Interview, hire, train and evaluate Marketing Managers.
• Mentor Sales strategies/tactics to area offices on gaining new referral business. Supervise their Sales team by providing leadership, setting team expectations and reviewing performance with their Regional Sales Director.
• Analyze sales strategies to increase referrals, admissions, and market share in assigned offices.
• Assist in market research including competitive research, market survey, and demographic analysis.
• Develop sales training programs and materials.
• Conduct ride along sales calls, business development activities and contacting efforts to ensure referrals from key accounts with the offices Marketing Managers and Liaisons.
• Conduct bi-monthly 1-1s and regular field ride-alongs with each of their Marketing Managers.
• Define foundation of account planning and management relationships and deliverables. Analyze and communicate the objectives of account planning and management to all members of the team for success of visit sales.
• Demonstrate the ability to identify needs among key accounts and develop strong relationships with new and existing referral source while focusing on quantitative as well as qualitative results.
• Demonstrate the ability to target and qualify accounts and develop an effective messaging and positioning strategy to sell BAYADA services.
• Identifies programs or niche opportunities as indicated by referral sources or market needs.
• Maintain and promote BAYADA’s presence in the community as the Home Care Provider and Employer of Choice.
• Utilize Homecare Homebase, COM, Marketing toolbox, other marketers, and external resources to generate marketing ideas.
• Maintain a system to track all marketing activity and contact information.
• Provide Site Visit Reports to Regional Sales Director.
• Demonstrate solid performance or exceed performance standards in key job dimensions/attributes as defined on the Performance Appraisal for Office Staff.
• Perform related duties, or as required or requested by supervisor.

Why choose Bayada?

• BAYADA offers the stability and structure of a national company with the values and culture of a family-owned business
• Glassdoor Best Places to Work in 2018 and 2019
• Forbes 2020 Best Places to Work for Wo