Senior Product Marketing Manager (w/m/d)

<h3>Your new role</h3> <p>NFON AG is at the forefront of AI-driven innovation in the cloud communications industry. Our AI-powered solutions are transforming the way businesses operate, and we are looking for a Senior Product Marketing Manager (w/m/d) to drive the success of our AI portfolio. If you’re passionate about AI, strategy, and data-driven marketing, this is the role for you!</p> <h3>The work you‘ll do</h3> <strong>Strategic Product Positioning &amp; Messaging </strong><br/><ul><li><span><span>Support in compelling </span><span>positioning, </span><span>mes</span><span>saging, and differentiation</span><span> for AI-powered products that align with customer pain points, market trends, and competitive landscape.</span></span></li><li><span><span>Translate complex AI technologies into </span><span>clear value propositions</span><span> for different customer segments.</span></span></li><li><span><span>Define </span><span>buyer personas</span><span> and map their journey to inform targeted marketing strategies.</span></span></li></ul><strong>Business Case Development &amp; Market Analysis </strong><br/><ul><li>Together with our lead market strategist conduct market opportunity sizing and competitive analysis to assess TAM (Total Addressable Market), SAM (Serviceable Available Market), and SOM (Serviceable Obtainable Market).</li></ul><strong>Sales Enablement &amp; Customer Insights </strong><br/><ul><li><span><span>Develop sales enablement materials, including competitive battlecards, customer case studies, and pitch decks.</span></span></li><li><span><span>Conduct training sessions for sales teams to ensure effective AI product positioning.</span></span></li><li><span><span>Gather customer feedback to inform </span><span>product enhancements and marketing strategies</span><span>.</span></span></li></ul> <h3>The qualifications you need</h3> <ul><li><span><span>3-5</span><span> years of experience</span><span> in </span><span>product marketing, business strategy, or growth marketing</span><span>, ideally in AI-driven SaaS.</span></span></li><li><span><span>Passion for AI and the ability to translate </span><span>complex technologies into clear value propositions</span><span>.</span></span></li><li><span><span>Experience with </span><span>B2B SaaS marketing, sales enablement, and data-driven decision-making</span><span>.</span></span></li><li><span><span>Proficiency</span><span> in </span><span>data analytics tools (Excel, Power BI, SQL, Google Analytics, etc.)</span><span>.</span></span></li><li><span><span>Excellent storytelling and communication skills.</span></span></li><li><span><span>You’re</span><span> </span><span>proficient</span><span> in English and </span><span>conversational</span><span> in German language</span></span></li></ul> <h3>What we can offer you</h3> <ul><li><span><span>Permanent employment contract</span></span></li><li><span><span>Flexible working hours and the </span><span>option</span><span> to work hybrid (2 days/week in the office)</span></span></li><li><span><span>Modern and ergonomically equipped offices with on-site parking</span></span></li><li><span><span>Support for further education, including language courses</span></span></li><li><span><span>Company pension scheme</span></span></li><li><span><span>Workation (up to 20 days per year)</span></span></li><li><span><span>Sabbatical </span><span>opportunity </span><span>(available after 3 years of company tenure)</span></span></li><li><span><span>Up to 50 EUR tax-free compensation </span><span>(</span><span>combination</span><span> of </span><span>Edenred</span><span> Card for Shopping and Urban Sports Club Membership)</span></span></li><li><span><span>Member at </span><span>Corporate </span><span>B</span><span>enefits</span></span></li><li><span><span>iOS, Windows, or Linux operating system</span></span></li><li><span><span>Regular team and company events</span></span></li><li><span><span>Kindergarten allowance + 10 fully paid child sick days</span></span></li><li><span><span>JobRad</span><span>: Good for you, good for the environment</span></span></li><li><span><span>Subsidy for public transport if </span><span>office</span><span> presence &gt;= 60%</span></span></li><li><span><span>Fruits and beverages in </span><span>O</span><span>ffice</span></span></li><li><span><span>Referral </span><span>Programmes</span><span> - Earn </span><span>up to</span><span> €3,000 </span><span>bonus by referring </span><span>top</span><span> talent!</span></span></li></ul>