Lifecycle Marketing Manager (B2C) Hybrid

<p><strong>Lifecycle Marketing Manager (B2C)&nbsp;</strong>Hybrid 3-4 days per week onsite</p> <p><strong>Overview:</strong></p> <p>Weedmaps is looking for a Lifecycle Marketing Manager to own the end-to-end consumer engagement strategy across our app and digital channels. You'll build and optimize multi-channel journeys that drive activation, retention, and incremental revenue using data, experimentation, and AI-powered tooling to move fast and prove impact. You'll report directly to the Director of Lifecycle Marketing and partner closely with product, data, and brand teams.</p> <p><strong>The impact you'll make:</strong></p> <ul> <li>Own and evolve the B2C lifecycle journey strategy from first open through long-term retention and win-back across push, in-app, and email.</li> <li>Own the marketing calendar for our weekly consumer newsletters, including planning, scheduling, and coordinating content to ensure consistent, on-brand delivery.</li> <li>Design and run rigorous A/B and holdout tests that isolate incremental lift, building a learning roadmap that compounds over time.</li> <li>Design campaigns and journeys to be built in Braze, leveraging segmentation, connected content, and behavioral triggers.</li> <li>Partner closely with the marketing operations team who is responsible for technical build and deployment of campaigns and journeys.</li> <li>Champion the app-first mindset and optimize push notification strategy, in-app messaging, and deep-link experiences in partnership with the product team.</li> <li>Leverage AI tools (copywriting, segmentation, send-time optimization, personalization) to accelerate execution and raise the quality bar.</li> <li>Define and track lifecycle KPIs including open rate, click rate, conversion, retention curves, and incremental revenue, and report results to stakeholders regularly.</li> <li>Collaborate cross-functionally with product, data science, design, and brand to bring integrated campaigns to life.</li> </ul> <p><strong>What you've accomplished:</strong></p> <ul> <li>7+ years of lifecycle, CRM, or retention marketing experience with direct ownership of consumer journey strategy.</li> <li>Hands-on Braze expertise including canvases, segments, connected content, and campaign analytics. Not just familiarity; you've built in it.</li> <li>Strong experimentation chops: you understand incrementality testing, holdout groups, statistical significance, and can tell the difference between correlation and lift.</li> <li>Experience at a mobile app-centric company where you understand the push/in-app/notification ecosystem and have navigated opt-in challenges.</li> <li>A track record of incorporating AI tools in