Chevrolet Communications Senior Manager (Strategic Communications)

The Chevrolet Communications Senior Manager (Strategic Communications) is a senior people leader and the strategic communications lead for Chevrolet. This role owns a distinct business area within GM Global Communications and is responsible for defining and leading Chevrolet’s integrated communications strategy across brand, product, business, and reputation priorities. 

Operating with broad autonomy and a long-term perspective, this leader will help set the communications agenda for Chevrolet Communications, translate enterprise and brand priorities into clear strategic plans, and ensure communications is embedded early in key business decisions.

The role serves as a senior counselor to the Director, Chevrolet Communications, and other GM leaders, and will at times act as a proxy for Chevrolet Communications with senior leadership, cross-functional partners, and external stakeholders. 

We’re looking for a communicator who leads with insight. This person is fluent in research, data, and cultural intelligence—and knows how to translate those inputs into bold, resonant Chevrolet storytelling. They define success upfront and use measurement and performance to continuously refine messaging and sharpen strategy—ensuring our work doesn’t just land but drives impact. 

This leader will also oversee the policies, standards, governance, and operating rhythms that shape how Chevrolet communicates across earned media and key stakeholder audiences, while leading a high-performing team of managers, individual contributors, and agency partners to deliver measurable results. 

Key Responsibilities:

Strategic Leadership & Planning 

• Define and own Chevrolet’s integrated communications strategy, aligned to brand, product, and enterprise objectives. 

• Translate business priorities into clear communications strategies, annual plans, operating priorities, and KPIs. 

• Critically, this candidate brings a deep facility with research, data, and insights—and a proven ability to translate them into compelling Chevrolet storytelling and communications strategy. 

• Grounds Chevy storytelling in real insight. Leverages audience research, cultural intelligence, and competitive context to shape narratives that resonate with core Chevy audiences—rooted in what people care about, not just what we want to say. 

• Connects product truth to human insight. Synthesizes complex inputs (vehicle features, EV transition, technology, customer usage) into clear, emotionally compelling insights that unlock stronger storytelling across media, content, and executive platforms. 

• Moves from data → insight → narrative. Consistently translates research into sharp, actionable insights that inform messaging frameworks, campaign ideas, and proactive story development (not just validation after the fact). 

• Interrogates relevance and differentiation. Uses insights to pressure-test whether our stories are truly distinctive for Chevrolet—and ensures we’re showing up in culture in ways that are meaningful, not generic. 

• Defines success upfront. Builds measurement into every initiative—from major launches to always-on storytelling—with clear KPIs tied to brand, reputation, and business impact. 

• Uses performance to sharpen strategy. Analyzes media outcomes, audience engagement, and narrative traction to continuously refine messaging, optimize channels, and inform where Chevy should lean in next. 

• Closes the loop with agencies and analytics partners. Ensures insights and measurement are consistent across internal teams and partners (e.g., Weber, analytics, research), creating a single source of truth for performance and learnings. 

• Drives a “test and learn” culture. Embeds rapid learning cycles into Chevy comms—using pilot stories, content tests, and channel experimentation to generate insights that scale across future work. 

• Elevates comms as a strategic function. Positions research and measurement not as reporting exercises, but as essential inputs that shape decisions, prioritize investment, and strengthen the Chevrolet brand over time. 

• Provide strategic counsel to senior leaders on communications implications, narrative direction, reputational considerations, and stakeholder dynamics. 

• Anticipate market, cultural, competitive, and reputational developments and convert them into clear strategic recommendations and communications opportunities. 

• Establish and steward the governance, standards, playbooks, and decision frameworks that g