Luxury Travel Program Manager

Luxury Travel Program Manager

We’re seeking a strategic, forward-thinking Senior Manager to develop, launch, and scale a new ultra-luxury travel sub-brand. You will own the product vision and roadmap, elevate member engagement, and drive profitable growth by building differentiated travel experiences and strong industry partnerships.

Key Responsibilities

• Own the end-to-end ultra-luxury travel program lifecycle, from opportunity sizing and concept development through launch, optimization, and expansion.

• Define portfolio strategy and manage a prioritized product roadmap that supports AAA/Club growth, member engagement, and brand differentiation.

• Build and manage high-impact partnerships (tour operators, cruise lines, hotels, DMCs, consortia, and luxury service providers) to secure preferred access, unique amenities, and compelling commercial terms.

• Lead vendor and partner negotiations; represent the Club in key business discussions to maximize value, service quality, and member outcomes.

• Oversee profitability, productivity, and performance targets across product lines; monitor KPIs and recommend data-driven actions to improve conversion, margin, and retention.

• Conduct in-depth market and competitive research and synthesize Travel Advisor feedback to refine offerings, improve sales enablement, and elevate service delivery.

• Drive go-to-market execution in partnership with marketing, sales, and operations, ensuring strong performance across digital, print, and in-branch channels.

About the Role

If you’re a visionary leader passionate about shaping extraordinary travel experiences, this is your moment to take the helm. In this high-impact role, you’ll combine strategic planning with hands-on product leadership to design, refine, and launch travel products that inspire members to book their next journey with AAA—while collaborating closely with world-class travel partners around the globe.

Additional Leadership Expectations

• Set the vision—define and execute a forward-thinking travel strategy that elevates AAA’s brand presence and strengthens member engagement and awareness.

• Spot the trends—leverage market insights, competitive analysis, and Travel Advisor feedback to shape high-value product offerings.

• Innovate and enhance—oversee the evolution of existing products and bring new ideas to life, from concept to launch.

• Lead go-to-market execution—drive strategic marketing initiatives for your portfolio, ensuring strong performance across digital, print, and in-branch channels.

• Be the connector—build strong relationships with travel vendors and business partners to maximize value, service quality, and member satisfaction.

• Own the numbers — monitor KPIs and business results, making data-driven adjustments to ensure profitability and growth.

• Inspire collaboration—partner with internal teams across marketing, sales, and operations to bring big ideas to life.

What You Bring

• Bachelor’s degree or equivalent experience.

• 4–6 years of product management experience in the travel, hospitality, or tourism related industries.

• Current experience in luxury travel and/or luxury brand management.

• Experience creating and launching go-to-market strategies.

• Proven success, creating and executing strategies that drive measurable results.

• Ability to transform market trends and customer needs into innovative, market-ready offerings.

• Strong negotiation skills and the confidence to represent AAA in partner and vendor discussions.

• Exceptional communication skills—able to engage stakeholders at all levels.

• Analytical mindset with the ability to translate data into actionable insights.

• Expertise in managing multiple priorities in a fast-paced, customer-focused environment.

• Establish a performance dashboard and operating cadence to optimize offers using member insights, competitive intelligence, and advisor feedback.

• Increase member satisfaction for luxury bookings (e.g., NPS/CSAT) and reduce service friction through improved processes and partner SLAs.

Preferred Qualifications

• Experience building luxury travel programs (e.g., custom FIT, escorted journeys, luxury cruise, villa/yacht, private jet, or high-touch concierge services).

• Established network across luxury travel suppliers/consortia and familiarity with preferred partner programs and value-added amenities.

• Strong understanding of travel distribution (advisor channel, direct-to