Marketing Manager, North America

Who are LRQA?

LRQA stands for dedication to clients, market firsts, and deep expertise in risk management. We’ve grown to become a leading global assurance provider, bringing together outstanding expertise in certification, customised assurance, cybersecurity, inspection and training. While we’re proud of our heritage, it’s who we are today that really matters, because that’s what shapes who we and our clients can become tomorrow. By staying true to our shared values and combining decades of collective experience, we support our clients in building a safer and more sustainable future.

 

What do we do?

We help our clients negotiate a rapidly changing world, by working with them to manage and mitigate the risks they face.  We specialise in management systems compliance & expert advice across a broad spectrum of standards, schemes & business improvement services to include customised training & assurance. In Inspection Services, we certify safety critical industrial equipment according to recognised codes, standards & regulations. We also partner with companies to provide tailored high-quality inspection services throughout their manufacturing supply chains, making sure equipment is built safely & to their requirements.  Our award-winning Cyber Security Business, LRQA Nettitude, helps clients manage their risks against a backdrop of new threats emerging every day, we focus on the threat in the cyber landscape and provide tailored made solutions so that our clients can manage their risks effectively. Our independence means we provide reliable, impartial and informed advice.  All of this helps us stand by the purpose that drives us every single day; shaping a better future together.

 

LRQA currently operates across 50 countries, has more than 2,500 colleagues, generates £315m in revenue, and supports more than 60,000 clients across a diverse range of sectors and markets.

 

The next chapter for LRQA

The future is exciting and rapidly changing.  New challenges and opportunities are arising all the time. We’re adapting to these challenges by expanding our portfolio of services and aiming to become the leading digitally enabled assurance provider. 

 

With solid expertise and heritage in our sector, coupled with well-timed accelerated investment and a leadership team that is fully committed to delivering our vision, LRQA’s next chapter is set to be an exciting, transformational period of growth. We’re well placed to build on everything we’ve done and further our ambitions for the future. At such an exciting time this is a great opportunity to be part of our next chapter.  We are looking for talented people who will support us to build on our strengths and transform our business to be the best partner for our clients.

 

We are looking for a Marketing Manager who is results oriented, proactive, hands-on, flexible and enthusiastic about being a part of a best-in-class area marketing team.  If you have experience delivering and managing marketing campaigns to support lead generation and brand awareness, we would like to hear from you.  It is imperative that you have a strong attention to detail and solid communications skills.  If you have experience working with a marketing team to help implement, measure and continually improve growth-driven marketing plans, we want to hear from you.

 

Role purpose:

The Marketing Manager is an experienced and hands-on marketing professional who will be responsible for:

• Execution of the growth-driven marketing plans and campaigns for LRQA within a targeted geographic Area, under the direction of the Regional Marketing Manager and in line with global strategy and global campaign plans.  
• Delivery and continual optimisation of marketing campaigns so that we can demonstrate that the right marketing messages/campaigns are reaching the right clients at the right time, resulting in lead generation, cross and upsell opportunities, and increased brand awareness, consideration, advocacy and loyalty.
• Working within the Area marketing team to maximize efficiencies, effectiveness and apply marketing campaign and channel best practice. 
• Input into and follow best practice frameworks and insights to drive effective and efficient growth  

 

Key Responsibilities:

• In line with the global strategy and global marketing plans, manage and execute area marketing plans and targeted campaigns to increase LRQA brand awareness and generate leads within targeted product and service categories for growth to budget.
• In line with the global strategy and global marketing plans, budgets, performance plans and strategies, ensure marketing campaigns support a consistent LRQA brand look and feel
• Working with the Regional Marketing Manager, ensure marketing campaigns utilise centrally developed and/