Senior Brand Manager, Qunol

Senior Brand Manager, Qunol

Location: Pinebrook, NJ

Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. 

Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting.

At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan.

B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.

About the Job

Qunol is a market leading CoQ10 and Turmeric supplement sold in most major retail stores like Costco, Walmart, CVS, Target, and more. Qunol’s patented formula’s offer superior absorption at a value compared to our competitors’ products. Learn more about us at: www.qunol.com

The Senior Brand Manager will be responsible for supporting the development and execution of comprehensive brand strategies that drive brand awareness, customer engagement, and sales growth. This role requires a strategic thinker with a deep understanding of the supplement industry, consumer behavior, and marketing trends.

Main Responsibilities:

Planning

• Help build a category and brand plan. Understand the product portfolio and find opportunities to drive the portfolio forward.
• Deliver Category, Competitive, Brand, Channel, and Customer insights. Conduct market research, identify trends and drive innovative tactics to build our brand and grow business.

New Product Development

• Commercialize new product launches
• Analyze and understand gaps and opportunities in the brand portfolio towards identifying and recommending commercial innovation opportunities
• Responsible for building the toolkit for new product launches including creative and activation brief.
• Analyze performance of new products post launch

Project and Team Management

• Responsible for end-to-end Product Packaging. Brief the internal creative team to create new packs designs to meet consumer and customer needs.
• Partner with inhouse packaging designers and internal creative team
• Lead Display development for different customer activations
• Lead mockups development (with mockup agency) for new products
• Support the Sales Team by developing customer growth story
• Support the creation/approval process of artwork and communication with Legal
• Provide support to e-Commerce and Digital marketing team

Business Management and Reporting

• Manage the brand marketing budget
• Help deliver daily shipment reporting to the Team
• Manage forecasting of the brand along with other cross functional teams
• Quality tracking and troubleshooting

About You:

• Bachelor’s degree in business and/or related area; MBA preferred
• 7+ years’ experience in CPG, particularly in brand marketing
• Excellent analytical skills and experience working with consumer data; i.e. IRI, ACNielsen upon which to base decision-making
• Ability to manage and prioritize multiple projects within scheduled timelines
• Passion, energy, detail oriented and drive to work in a startup brand
• This position will report directly to the Chief Marketing Officer

Why us?

At Opella, you will enjoy doing challenging, purposeful work, empowered to develop consumer brands with passion and creativity. This is your chance to grow new skills and be part of a bold, collaborative, and inclusive culture where people can thrive and be at their best every day.

We Are Challengers.

We are dedicated to making self-care as simple as it should be. That starts with our culture. We are challengers by nature, and this is how we do things:

All In Together: We keep each other honest and have each other's backs.

Courageous: We break boundaries and take thoughtful risks with creativity.

Outcome-Obsessed: We are personally accountable, driving sustainable impact and results with integrity.

Radically Simple: We strive to make things simple for us and simple for consumers, as it should be.