Sr Product Manager, Lifecycle

<div class="content-intro"><p><strong>Why Sony Interactive Entertainment?</strong></p> <p>Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.</p></div><p>PlayStation Studios is in the process of building Lifecycle Management as an emerging capability to better support and operate live service games. Lifecycle Product Management focuses on designing, operating, and evolving player experiences across the full player journey, from onboarding and engagement to retention, winback, and monetization.</p> <p>As a Senior Product Manager, Lifecycle, you will help studios use our player engagement tools and services to deliver exceptional live service experiences. This role sits within SIE’s central live services group and embeds closely with game studio teams as part of a cross-functional lifecycle pod. You will focus on the operational use of lifecycle tooling (e.g., campaign management, segmentation, experimentation, and in-game messaging) to support product goals and player experience vision.</p> <p>Under the guidance of the Director of Product Management, you will help plan, set up, and operate lifecycle programs in-market, partnering with studios to grow player retention and engagement. Over time, you will also contribute to reusable operational workflows, best practices, and playbooks that can be scaled across titles. This is an excellent opportunity for a Senior Product Manager who is highly organized, detail-oriented, comfortable with data, and excited to work hands-on with tools and cross-functional teams.</p> <h3><span style="color: #000000;" data-darkreader-inline-color="">RESPONSIBILITIES</span></h3> <ul> <li> <p>Operate and optimize lifecycle programs within in-game channels using central tooling, with a focus on segmentation, personalization, and timing to support studio-defined goals.</p> </li> <li> <p>Optimize in-game messaging strategy to meet retention and monetization goals, proposing new campaigns and tactics based on data-informed learnings.</p> </li> <li> <p>Translate studio and game team objectives into concrete operational plans: campaign setups, player segments, triggers, and experiments.</p> </li> <l